Duties and tasks will include:
Develop and implement a comprehensive e-commerce and digital performance strategy across multiple Shopify websites operating in different languages and currencies, as well as a key WordPress website, to drive revenue growth and profitability.
Take ownership of performance marketing channels, including paid search and SEO, ensuring continuous optimisation and a strong return on investment.
Work closely with the wider marketing team to plan and deliver effective campaigns across all digital channels, aligned with commercial objectives.
Manage and optimise website trading performance, including traffic, conversion rate, average order value and customer experience.
Use data and analytics to identify opportunities for improvement, and take timely, commercially focused action to optimise performance across websites, campaigns and customer journeys.
Leverage AI tools and technologies to improve productivity, enhance marketing output, and generate insights to support decision-making.
Ensure that all websites are effectively optimised for conversion, working with internal and external stakeholders to implement improvements efficiently and at pace.
Candidates welcome to apply for the role will have the following:
Bachelor's degree in Marketing, Business, or a related field, or equivalent commercial experience.
At least 3-5 years' experience in e-commerce and/or digital marketing, ideally in a multi-site environment.
Strong experience managing Shopify websites, including multi-language and multicurrency implementations.
Experience managing and optimising WordPress websites.
Strong experience in performance marketing, particularly Google Ads, SEO and website optimisation.
Proven ability to use data and analytics to identify opportunities and implement improvements that deliver measurable results.
Comfortable making decisions in a fast-paced environment, balancing speed and quality to achieve commercial outcomes.
Demonstrated ability to manage multiple stakeholders and drive projects forward effectively.
Strong communication skills, with the ability to present information clearly and concisely.
Experience using AI tools to enhance productivity, marketing execution and analysis.
Commercially minded, with a strong focus on outcomes and return on investment.
Ability to work independently, prioritise effectively and manage multiple projects simultaneously.
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