Job Description Purpose of the role To develop the marketing strategy and associated plans, through an integrated planning cycle, to deliver against business objectives, ensuring marketing is a primary growth engine of the organisation Accountabilities Interpretation of Insight to understand the opportunities and threats related to the competitive landscape, target audience demographic, industry trends and economic factors. Development of comprehensive marketing strategies that meet the specific needs of customers, identify commercial opportunities and are aligned to Barclays' overall business objectives. Establishment of KPIs for marketing initiatives and define benchmarks for evaluating success. Communication of findings and recommendations utilising data-driven insights related to marketing strategies, campaign objectives, and performance results to senior management, internal teams, and external partners. Collaboration across the bank's departments to ensure the cohesive execution of marketing strategies, to promote the banks marketing goals and the efficient use of resources. Management of the marketing teams planning process in certain cases. Development of comm’s planning, including comm’s narrative and messaging hierarchy, where appropriate. Vice President Expectations To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment. Manage and mitigate risks through assessment, in support of the control and governance agenda. Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does. Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business. Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies. Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions. Adopt and include the outcomes of extensive research in problem solving processes. Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave. Join Us at Barclays – Drive the Future of Brand Strategy! We're on the hunt for a visionary to take the reins as Brand and Media, Strategy and Planning Manager. This is more than a role—it's your opportunity to shape how millions engage with Barclays, driving a unified brand strategy that fuels long-term growth and relevance. You’ll be at the helm of cross-functional collaboration, insight-led planning, and executive-level influence. If you’re someone who thrives on crafting compelling narratives and wants to be a catalyst in shaping our brand’s trajectory, this is your moment. To be successful as a Brand and Media, Strategy and Planning Manager, you should have experience with: Brand strategy experience and evidence of ability to translate this thinking and complex insight from all parts of the business into distilled and compelling papers (story telling) Positive, collaborative spirit and peer leadership to get to the best outcomes across squads, virtual teams etc. without direct leadership Extensive experience of Stakeholder engagement with strong negotiation skills, resilience, and emotional Intelligence Strong work-ethic and a focus on delivery Creative problem solving under pressure Commercial understanding Leverage brand tracking, marketing mix modelling, and competitor insights to inform strategic decisions and optimise campaign performance. You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills Location: London Anchor days in office: Monday, Tuesday, and Thursday This role is a secondment due to end at the end of January 2027