Job Description
Design and Digital Content Manager
Education
Permanent – Hybrid – London 3 days per week
£48,000 - £54,000
The Talent Set is delighted to be partnering with Girls’ Day School Trust (GDST) on an exciting Design and Digital content Manager position.
GDST’s mission is to help girls learn without limits, so that they go on to lead lives without limits. Their vision is to create a more equitable world for all by equipping girls to be the leaders and changemakers of the future.
About the Role
This is a unique opportunity to lead on performance-driven digital campaigns, develop compelling creative content, and champion innovation within one of the UK’s leading educational organisations.
Key Responsibilities
Digital Marketing Strategy & Campaigns
* Drive performance and efficiency across digital marketing channels, working with agency partners on campaigns across Meta, PPC, and Performance Max.
* Lead and align digital content strategy across all social media platforms – both paid and organic.
* Monitor, analyse and report on campaign performance with a clear focus on ROI.
Creative Content Production
* Develop and produce content across digital platforms – including design, video, and motion graphics.
* Create video content from concept to edit, including motion graphics and transforming static content (e.g. blogs) into dynamic digital assets for web, social, and parent communications.
* Act as brand guardian, ensuring consistency and integrity across all digital touchpoints.
Innovation & Thought Leadership
* Identify emerging trends and new digital opportunities to elevate our campaigns and stay ahead in the sector.
* Pilot new ways of working and fresh thinking to ensure we’re future-ready.
* Keep abreast of evolving platforms, algorithms, and best practices to drive digital transformation.
Person Specification
The successful candidate should ideally have the following skillset;
* Experience managing digital marketing campaigns including paid social, PPC, Performance Max etc. with a focus on paid performance channels. Familiarity with Google Analytics is preferable to support with campaign reporting across the funnel.
* Highly analytical mindset with significant evidence of ROI and impact data reporting.
* Design, video and motion graphic skills - proficient in using cameras, programmes and software including: Adobe Premiere Pro, Adobe Creative Suite. Other desirable Adobe skills: After Effects, Adobe Premier Rush. Experience in Canva is preferable. (The Marketing team work with a roster of creative agencies but intermediary in-house skills needed).
* Competent in designing assets including print, out of home and digital advertising content; publications and brochures; social media content; infographics; gifs etc.
* Strong creative and innovative thinker, flair for design and art direction.
* Project management skills and a collaborative mindset with a focus on results and driving efficiencies.
To be considered for this position please apply with your CV as soon as possible, the deadline for applications will be Friday 11th July 2025
*Please note, all 3rd party agencies speculative CVs and will be forwarded onto The Talent Set*
We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of,, mental or physical, or. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
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