Job Description About the role As Brand Manager, you will shape launch strategy, lead cross‑functional collaboration, and both execution and monitoring of launch plans and serve as the strategic and operational driver for the product throughout its lifecycle. This role is ideal for someone who thrives in sHTG, enjoys translating insights into impactful action, and brings energy, creativity and a strong scientific mindset. The job may require the working of occasional unsociable hours; some weekend working and some overnight stays may be required for key meetings such as conferences or training events and therefore the candidate will need to be able to attend for such occasions. The position is a hybrid role, with an expectation of being at the office 1 day per week as a minimum, located at our UK office in Cambridge and reporting to the Associate Marketing Director, Specialty Care. Travel to and from the office is not reimbursed, all other business travel falls within the expenses policy of reimbursement. Your impact will include Leading launch and lifecycle strategy for FCS and sHTG, translating global strategy into effective local execution across the full product lifecycle, from launch to growth. Driving cross‑functional collaboration with Medical, Market Access, Sales, Regulatory and global teams to ensure aligned planning, launch readiness, training and high‑quality execution. Owning brand leadership and planning, including the annual brand plan, promotional strategy, congresses, advisory boards, speaker programmes and customer‑facing educational initiatives across digital, printed and in‑person channels. Leveraging insights, analytics and performance data to guide decision‑making, monitor brand performance, manage budget, evaluate ROI and continuously optimise impact and customer experience. Ensuring compliant execution of all activities in line with regulatory requirements, internal governance standards and Sobi values and behaviours.