Senior Growth Product Manager (PLG | B2B SaaS)
Location: Remote (UK-based)
Salary: £75,000 – £100,000
Company Overview
* Established and growing B2B software vendor operating within the finance technology space
* Provides workflow and process automation solutions into finance teams and the Office of the CFO
* Serves SME and Mid-Market organisations across the UK and international markets
* Strong product-market fit with a consistent and expanding customer base
* Currently investing in Product-Led Growth (PLG) to build a scalable, self-serve acquisition and conversion engine alongside a sales-led approach
Role Overview
* Ownership of the self-serve funnel, from initial signup through to activation and paid conversion
* Focus on improving conversion, activation, and overall user journey performance
* Highly hands-on role centred around experimentation, data analysis, and execution
* Responsible for evolving an existing PLG motion into a more structured and scalable growth engine
* Strong emphasis on data, with end-to-end ownership from event tracking through to insight generation and action
Key Responsibilities
* Own the end-to-end self-serve funnel from user signup to paid conversion
* Identify and resolve drop-off points within onboarding journeys
* Design, execute, and analyse A/B tests across onboarding flows, messaging, and user experience
* Run a consistent, hypothesis-driven experimentation programme
* Analyse product and user data to identify friction points and growth opportunities
* Build and optimise lifecycle journeys, including onboarding and behavioural messaging campaigns
* Develop targeted in-app and email engagement to improve activation and conversion
* Enhance onboarding experiences and product interactions to increase adoption
* Work closely with Marketing to understand acquisition channels and improve conversion by segment
* Support the development of attribution models to better understand performance across the funnel
* Analyse cohort behaviour and funnel performance to inform decision-making
* Present clear, data-driven insights to senior stakeholders
* Collaborate with Product, Marketing, and Sales teams to align on growth initiatives
* Feed insights into product roadmap discussions to support adoption, retention, and expansion
* Leverage AI tools to accelerate experimentation, analysis, and delivery
* Support the development of early-stage growth capability within the team
Skills & Experience Required
* Proven experience owning a Product-Led Growth or self-serve funnel within a B2B SaaS environment
* Demonstrated success improving conversion across onboarding and activation
* Strong data fluency, including:
* Working with event-level product data
* Segmenting users and analysing cohort behaviour
* Building dashboards and communicating data-driven insights
* Translating analysis into clear product and growth actions
* Experience using product analytics, engagement, and feedback tools
* Track record of running regular A/B testing and experimentation programmes
* Hypothesis-driven approach to problem solving
* Commercial mindset, with the ability to link product activity to business outcomes
* Experience working cross-functionally with Product, Marketing, and Sales
* Ability to operate independently in a fast-paced environment
* Strong communication and stakeholder management skills
* Experience using AI tools to improve efficiency and output
Desirable Experience
* Experience working on SaaS products with onboarding or activation dependencies
* Familiarity with lifecycle messaging or in-app engagement platforms
* Exposure to finance, accounting, or fintech software environments
* Basic wireframing or prototyping capability