Senior Marketing Manager
London (Hybrid – 3 days in-office, 2 days WFH)
£60,000 - £70,000 per annum
An exciting opportunity has arisen for a Senior Marketing Manager to join a purpose-led, high-growth business network on a mission to shape the future of UK enterprise.This is a pivotal leadership role, responsible for delivering an integrated marketing strategy that fuels brand awareness, member acquisition, and commercial performance across digital, events, and content channels.
You will lead a small, dynamic team and work closely with cross-functional partners across sales, content, data, and events.
Key Responsibilities:
* Execute and optimise multi-channel marketing campaigns to drive acquisition, retention, and brand engagement.
* Manage and mentor two direct reports to create a collaborative, high-performing team culture.
* Develop and deliver integrated campaigns across email, social, paid media, partnerships, and content.
* Lead campaign planning, execution, testing, optimisation, and performance reporting.
* Align closely with commercial teams to support lead generation and revenue goals.
* Oversee organic social strategy and execution to ensure consistent messaging and measurable impact.
* Utilise insights from CRM (HubSpot), GA4, and sales data to refine campaigns and inform strategic decisions.
* Own marketing for flagship events – from promotional strategy to driving attendance and sponsor value.
* Work with agencies, freelancers, and creatives to develop on-brand marketing assets.
* Report on KPIs, marketing effectiveness, and ROI to the CMO and leadership team.
Experience:
* 7+ years of B2B or membership/event marketing experience, including at least 1 year in a management role.
* Proven success in customer acquisition, digital campaigns, and retention strategies.
* Strong command of organic social, email marketing, CRM systems (preferably HubSpot), and GA4.
* Highly organised with strong leadership, communication, and project management skills.
* Entrepreneurial, proactive, and able to thrive in a mission-driven, scale-up environment.
#J-18808-Ljbffr