Overview
CGA by NIQ is a global leader in On Premise research, measurement and consumer research with a service portfolio covering 22 countries. Focused solely on the On Premise channel since 1991, we work with the world’s leading beverage brands supplying best-in-class research and insight solutions. Following the CGA acquisition by NielsenIQ in June 2022, CGA by NielsenIQ brings On Premise capabilities to new markets. Our work helps beer, wine, spirits and soft drinks brands track market trends, benchmark performance, understand National Account customers, activate brand plans, launch new products, and shape product ranges for bars and menus worldwide.
The Opportunity: We are looking for a talented individual to play an important role in our global expansion program by helping set the strategy for data acquisition as well as managing and supporting both new and existing data partners.
You will own and manage your own portfolio of prospects and existing partners (mainly hospitality technology businesses such as POS, Order/Pay apps, in-venue technology and route-to-market players) and collaborate with several internal teams to maximise success. You will be accountable for creating and delivering multi‑market data partnership plans and for developing new engagement opportunities with existing partners. This is a broad role that draws on account management, product and marketing strategy, commercial positioning, data analysis and reporting. You will work with a diverse range of stakeholders to manage multiple partnerships, oversee deliverables, and monitor overall success of these partnerships.
The Partnership Manager Role
* Identify partner opportunities through research, creative thinking, and industry campaigns
* Lead or support initial engagement and work with local teams to grow long-term data partners
* Grow trust within the partner’s organisation by understanding their industry, category, business, marketing and sponsorship objectives
* Manage preparation and delivery of preliminary legal documentation and data samples
* Coordinate the efforts of Data Ingestion and Data Science to test sample data and assess commercial scope
* Complete value‑assessment documentation to understand service gaps that would be supported with a partner’s data
* Support the approval process to begin negotiation
* Support commercial negotiation discussions
* Coordinate contract preparation
* Provide support for reporting on data flow into the business until handover
* Manage key data partner accounts to ensure deliverables are achieved with client success, commercial and/or technical teams
* Look for ways to increase engagement and collaboration between NielsenIQ and partner businesses
Measurements and KPIs
* Achievement of quantity and quality of contracted data partners
* Build excellent working relationships with relevant partner stakeholders
* Overall partner satisfaction and retention
* Strong collaboration with other internal departments
* Be a positive, collaborative member of the Partnership Delivery Team
Key attributes, skills and experiences
* Relevant degree and proven track record within a Partnership, Sponsorship or Marketing environment/role
* Strong relationship management, collaboration and problem-solving skills with a track record of developing and managing partnerships across multiple stakeholders
* Ability to coordinate and deliver multiple projects at a fast pace while meeting tight deadlines; strong organisation and time management
* Positive, proactive and solution-driven mindset
* Ownership and accountability for day-to-day operations
* Ability to identify and solve problems
* Organised with excellent attention to detail and results-oriented
* Experience in MS Office, including Excel and PowerPoint
Additional Information
Our Benefits
* Flexible working environment
* Volunteer time off
* LinkedIn Learning
* Employee‑Assistance‑Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together two industry leaders with global reach. NIQ delivers the Full View with advanced analytics through state-of-the-art platforms and operates in 100+ markets. NIQ is an Advent International portfolio company.
For more information, visit NIQ.com
Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to embed inclusion and diversity into all aspects of our workforce, measurement, and products. We are an Equal Opportunity/Affirmative Action‑Employer. Our non-discrimination policy covers protected classes in every market in which we do business.
Learn more about diversity and inclusion at the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: General Business
Industry: Market Research
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