Head of Creative Growth (Social)
Build a Social-First Brand That People Obsess Over
We are partnering with a fast-growing consumer brand that is building a category-defining presence in its market. Their ambition is to reach millions, shape culture, and turn a simple everyday product into a transformational advantage.
Their products genuinely change people’s lives. Now it’s time for their content to reflect that.
They are looking for a rare hybrid.
A strategic creative operator who can think like a top creator, execute like a production studio, and optimise like a DTC growth lead.
This is not a basic AI prompting role.
This is not a simple social media management role.
This is not a role for people who can't create scroll-stopping content.
This is about building a 1M+ follower brand engine that drives serious revenue.
The Mission
Turn the brand into a social-first company that people love, share and obsess over.
* Build founder-led storytelling
* Create bold, standout creative
* Drive measurable growth and revenue
* Own the full content loop from idea → production → optimisation → scale
What You’ll Own
Creative Direction & Story Architecture
* Define and evolve the brand narrative across platforms
* Build episodic content arcs rather than one-off posts
* Develop a distinctive visual and storytelling language
* Turn product benefits into emotionally powerful, culturally relevant content
Growth-Led Content Strategy
* Design content systems capable of scaling to 1M+ followers
* Develop hooks, retention loops and viral mechanics
* Translate performance data into creative iterations
Production & Execution
* Concept, shoot and edit high-quality video and photography
* Produce founder-led content
* Use AI tools to enhance speed, creativity and experimentation
DTC Ecommerce Creative
* Develop and test ad concepts, angles and formats
* Produce high-converting product content
* Iterate based on performance metrics and customer insight
* Collaborate with agency partners where needed
Brand Stewardship
* Protect and elevate a premium brand aesthetic
* Build creative playbooks and scalable systems
* Ensure cohesion across every touchpoint
* Maintain a modern, luxury brand identity
Must-Have
* Proven experience growing a DTC or consumer brand through content
* Strong videography and editing ability (portfolio required)
* Strong photography and visual instincts
* Demonstrable understanding of viral mechanics and retention
* Experience creating social content that converts
* Proficient using AI production tools to accelerate output
You Might Be This Person If
* You analyse viral content breakdowns for fun
* You think in hooks, tension, payoff and dopamine loops
* You’re frustrated by average brand content
* You want to build something culturally meaningful, not just “run socials”
* You’re both strategic and hands-on
* You want real ownership
Location
London-based (hybrid). Being within roughly a 1.5-hour travel distance of London.
You will work closely with the founder and be deeply embedded in the brand.
Compensation
* Excellent London-level salary depending on experience
* Up to £100k performance bonus per year tied to growth and revenue
* Equity options possible for the right person
Additional benefits include heavily discounted products and the opportunity to join a brand at an exciting stage of growth.
Why This Is Different
Most brands want content.
This brand is building a creative growth engine.
You will have:
* Direct access to the founder
* Freedom to experiment
* The opportunity to build something that could define your career
If you want a comfortable job, this isn’t it.
If you want to build something that is talked about for years, this is it.
Work Location: Hybrid remote in London