Content Marketing Manager (Organic) – Office: London
About the company
Emma is the app to manage all things money.
Our mission is to empower millions of people to live a better and more fulfilling financial life.
Emma was founded by engineers, who are extremely focused on coding, product and data. These are the three pillars on which we want to build a strong tech culture and fix personal finance once for all.
We have raised more than $8m+ to date to build the one stop shop for all your financial life. Our investors include Connect Ventures (investor in Curve, TrueLayer and CityMapper), Kima Ventures, one of the first in Transferwise, and Aglaé Ventures, early stage fund of the Groupe Arnault, investor in Netflix and Airbnb.
Alongside them, several angel investors, who have built and sold industry leading companies have decided to take part into this journey.
At Emma, we are:
* Bold
* Determined
* Focused
* Autonomus
We are a high-performance team and we run the company like a professional sports team. We expect each and every team member to move fast, have ownership over their work and hold each other to a high standard.
If you\'re not driven to own your work, execute swiftly, and innovate constantly, this isn\'t the right place for you.
About the role
Responsibilities:
* Managing and executing CRM campaigns to ensure monthly updates and consistent engagement
* Overseeing website updates and optimising for content and user experience
* Managing PR initiatives to boost Emma’s visibility
* Developing blog posts and careers content to attract both users and talent
* Building and growing our community of Emma users through engaging content and activities
* Planning and coordinating events to promote Emma’s mission
* Managing brand assets, creating decks, and supporting affiliates and presentations
Who we are looking for:
* 2+ years of experience in content marketing, copywriting, or editorial roles — ideally within a high-growth startup or fintech company
* Strong writing skills with a portfolio of website copy, blog posts, product updates, or lifecycle email campaigns
* Ability to adapt tone of voice across formats, from landing pages to educational content and retention emails
* Experience with technical SEO and an understanding of how to structure content for search visibility
* Familiar with CRM or email marketing platforms (e.g. Mailchimp, Braze, or similar)
* Experience managing content calendars and coordinating with design or product teams
* Passionate about fintech and aligned with Emma’s mission to empower people financially
* A team player with strong attention to detail and a love for clear, compelling communication
* Excited to join a fast-paced team and help shape Emma’s voice across our owned channels
Bonus points if you have one of the following:
* Deep knowledge of technical SEO, including structured data, keyword strategy, and content optimization
* Experience with PR or communications, such as writing press releases, pitching to media, or supporting thought leadership
* Strong track record in email marketing or CRM, including lifecycle strategy, segmentation, and A/B testing
Our process:
* Phone call with internal recruiter
* Take-home test
* 2nd call with a member of the team
* Onsite interview with CEO
Our benefits:
* Paid Sick Leave
* Private Medical Insurance and Perks with Vitality
* Pension Contribution
* Referral Scheme
* Emma Ultimate Subscription
* MacBook
* Annual Salary Review
* Cycle to Work Scheme
* One-month sabbatical every 5 years
* Regular Socials
To facilitate communication, productivity and speed, we work from the office Monday to Friday. This is not a hybrid role. Please only apply if you can certainly meet this requirement.
Our office address is: 1st Floor, Verse Building, 18 Brunswick Place, London N1 6DZ.
May the gummy power be with you!
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