Job Summary
This is an exciting opportunity to play a key role in leading the University’s social media presence to build RGU’s reputation and engagement with audiences. The role will be responsible for supporting the development and implementation of a social media strategy for the University and helping to develop RGU’s profile and online engagement across a range of social media platforms.
You will be based in a busy and dynamic team and will contribute to the delivery of the University’s integrated corporate communications and marketing strategy. You will bring energy and creativity to translate University priorities, news and achievements into digital marketing and communications content that drives engagement and boosts brand visibility across RGU’s channels. You will have an eye for what makes an exceptional piece of content and know the importance of getting the detail right to ensure a message lands.
We are seeking a Social Media Marketing Coordinator with proven expertise and experience of a range of social media platforms from a commercial perspective, including developing content and campaigns and adapting the approach in line with performance metrics and trends. You will have experience in creative content development targeted at a range of stakeholders and will have a passion for driving audience engagement and influence.
In keeping with RGU's commitment to work/life balance you will have the opportunity to work from home for a portion of the working week and also benefit from a generous pension scheme, 46 days annual leave (including statutory days) an onsite nursery and sports centre, as well as a range of voluntary health and travel benefits.
We are committed to attracting and engaging a diverse range of staff and fostering a culture where everyone feels welcome, comfortable to express their ideas, and can reach their full potential. For more information, please visit pages.
To apply, provide your CV and a cover letter, stating how you meet the requirements for the role.
Interviews will be held week commencing 11th August.
Job Description
RESPONSIBLE TO: Creative Content Manager
RESPONSIBLE FOR: This post has no supervisory responsibilities, but there are likely to be student content creators contributing to social media and marketing activity, so the role will be responsible for engaging and directing them on a project basis.
PURPOSE OF POST: Social media content and marketing is integral to the University’s marketing and communications strategy. The Social Media Marketing Coordinator will help develop RGU’s brand profile, build online engagement and contribute to the regional, national and international reputation of the University.
PRINCIPAL DUTIES:
1. Plan, develop and execute creative and engaging digital marketing content including the writing of blogs and articles, recording and editing video and developing creative content ideas.
2. Develop the University’s online presence, monitoring trends and helping to increase following and engagement.
3. Support the Social Media Lead in the day-to-day management of social media channels such as Facebook, Instagram, LinkedIn, TikTok and YouTube, adapting and scheduling content to suit different channels and audiences and responding to engagements.
4. Support the team and wider department on the development of organic and paid digital marketing campaigns, ensuring alignment to the wider content strategy.
5. Build key relationships with wider University colleagues in relation to social media content creation including academic schools, Student Recruitment, Research and RGU Sport.
6. Build key relationships with RGU students and alumni and collaborate on the development of social media marketing content.
7. Identify opportunities to collaborate with key stakeholders and influencers across social media platforms to build third party endorsement.
8. Contribute to the development of university-wide social media policies and governance frameworks.
9. Ensure social media alignment with brand guidelines and key messages as well as wider digital accessibility, copyright and data protection regulations.
10. Provide social media analysis and monitor trends on social media channels, and deliver regular reporting of insights and analysis on current engagement and learnings.
11. Monitor competitor social media activity and provide updates on innovative ideas and activities.
12. Engage in a professional dialogue and appropriate behaviour to respond to social media communities through comments, mentions, shares and private messaging.
Person Specification
ESSENTIAL REQUIREMENTS
Qualifications and Professional Memberships
First degree in a digital media, marketing or communications discipline and/or experience in a marketing or social media corporate setting.
Knowledge
Excellent understanding of social media marketing, including measuring for performance and effectiveness.
Demonstrable knowledge of social media channels and strategy for an organisation.
Good understanding of brand management principles and how to ensure consistency in design and message across social media channels and content.
Understanding of stakeholder management and being able to liaise and build relationships with various stakeholders across and out with the University.
Ability to generate new ideas, think creatively and interpret other sector trends for the purpose of RGU objectives.
Experience
Demonstrable experience in the planning and production of creative and engaging social media content using a range of media formats (photography, video, graphics).
Proven high-level creative writing skills and content development for multimedia purposes.
Experience of using technical equipment such as iPhone and tripods, and editing software for the purpose of social media content development.
Experience of working within a team, including collaborating with others to deliver on shared priorities.
Experience of working accurately, prioritising and managing workload and meeting deadlines
DESIRABLE REQUIREMENTS
Qualifications and Professional Memberships
N/A
Knowledge
Familiar with graphic design software and experience of working with design agencies to guide the creative process.
Familiar with using cameras and other technical photography equipment.
Experience
Experience in a media or communications environment within the higher education sector.
Experience in delivering integrated organic and paid campaigns to support marketing activity.
Experience of using a social media management tool such as Hootsuite or Loomly or Sprout Social.