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Job Description
Heathrow Rewards is our dedicated customer loyalty programme. It's free to join for passengers and airport employees, with members earning points on virtually everything at Heathrow from Official Heathrow Parking and pre-booked Heathrow Express tickets to shopping, dining, lounge bookings and more.
This role will support the development and execution of the loyalty strategy and proposition at Heathrow. Own and develop Heathrow Rewards content and campaigns to be consumed within CRM and wider marketing channels. Manage the development and success of the Heathrow Rewards loyalty programme, improving overall Commercial revenue targets and passenger experience with effective partner and supplier management, member acquisition and initiating new loyalty partnerships.
Responsibilities
* Partner with the Senior Product Manager to support loyalty programme strategy development and execution
* Maintain a calendar of campaigns and communications
* Manage creative briefing process for external agencies, providing input into creative assets and writing copy for internally produced campaigns
* Develop partnership initiatives to engage the existing base and acquire new members
* Manage and maintain reporting framework to measure and communicate campaign performance
* Understand and ensure GDPR compliance and best practice
Qualifications
* Experience in working within or managing a Loyalty program including partnership management/acquisition.
* Experience within direct marketing, CRM, Loyalty or other similar fields (operational or consultative roles).
* Experience of writing briefs and managing day to day relationships with external agencies and technology partners.
* A good knowledge of the Data Protection Act, and other data collection and processing legislation and best practise
* Experience of CRM & Loyalty technology platforms
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About Us
There's something so special about working at the world's most iconic airport. Its sights. Its sounds. Its constant air of excitement. Heathrow is an amazing backdrop to a career filled with unique opportunities.
Every day, you'll discover a world full of fresh possibilities and end the day buzzing with stories to tell, as you encounter people from all cultures, nationalities and experiences. A world full of pride for what we do and no end of exciting career prospects to explore.
It brings out the best in all of us. And inspires everyone to deliver on our ambitious plans. Together, we're working to welcome millions more passengers while ensuring aviation can continue to be a force for good by leading global efforts in sustainability.
Join us on that journey and we'll help you achieve your ambitions too. Supporting you to learn, encouraging you to be yourself, backing you to achieve more than you might ever have imagined. Because there's no place like Heathrow.
Our rewards
We offer competitive salaries and excellent benefits that will support you now and in the future. As well as performance-based annual bonuses and our longer-term Share in Success Bonus plans, we also offer generous annual leave allowances and market-leading pensions. With family friendly policies, access to private health insurance and a wide range of wellbeing tools, we'll support you to be at your best inside and outside work. And of course, we'll provide varied learning and development opportunities too. Here you'll find everything you need for a fulfilling career journey that can take you in exciting directions.
Working Location
Our Hybrid working approach offers the opportunity for colleagues in some roles to work from home for an average of two days a week, providing the flexibility to work in an agile way whilst ensuring we deliver for the operational needs of Heathrow. Working arrangements vary from team to team and will be confirmed during the recruitment process. You'll need to be based in the UK and within a commutable distance to Heathrow.
Sustainable Travel to work
Heathrow's Sustainable Travel Guide sets out easy and sustainable travel options that everyone can access.
Equal Opportunities
As an equal opportunities employer, we encourage applications from all. We believe that diverse talent makes us stronger - not least because we welcome passengers from all corners of the globe, every single day. Heathrow is an accessible place to work. With five diversity networks, we champion inclusivity and celebrate individuality.
About the Team
Heathrow is a city within a city. And there's no place like it when it comes to the scale of our ambitions. You'll be part of a Customer team that drives our profitability across everything from retail, property and airport transport, through to passenger services, forecasting and contracts with airlines. Customer insight is at the heart of what we do, supported by a strong commercial strategy. We have a pioneering agenda for digital, e-commerce and innovation, as we look to transform the way our passengers spend at our airport.
We believe the best way to drive growth across our iconic airport is by improving the services offered within it. So although we know generating income is critical to driving our business forward, we're also passionate about delivering the best possible passenger experience. You'll help us to get the balance right - not least so we can continue investing in an airport that leads the world.
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