Founder & B2B Content Writer
Contract Type: Full-time, initial 6-month Fixed Term Contract with a view to becoming permanent
Location: Hybrid; Shoreditch, London, UK
Salary: £30,000–£40,000 DOE
The Role
George Sullivan is the Founder and CEO of The Sole Supplier, the UK's #1 sneaker and streetwear platform, reaching over 4.5 million people who live and breathe fashion and youth culture.
We’re hiring a Founder Content Writer to work closely with George, shaping how his thinking, experience, and perspective come to life across LinkedIn, Substack, and beyond. This is a writing role focused on personal brand, storytelling and B2B content that helps us connect with new brands and people.
Powered by a team of 35 talented and passionate people, they havebuilt a platform that sits at the intersection of commerce, content, and community. Working with over 40 retail partners and growing a highly engaged audience across app and social. As the business continues to scale, George’s voice and perspective are becoming an increasingly important part of how both he, and the company, show up publicly.
In this role, you’ll partner directly with George, working with clear priorities and support to craft high-quality content, develop ideas, and elevate his external presence. You’ll balance writing, content development, and strategic storytelling to ensure a consistent and compelling voice across channels.
This is a writing-first role, focused on turning real ideas, conversations, and experiences into clear, thoughtful, high-quality content.
You’ll also support how The Sole Supplier tells its story more broadly, helping connect George’s voice with the wider brand narrative.
This role begins as a 6-month fixed-term contract and is expected to transition into a permanent position.
Why join The Sole Supplier?
This is an opportunity to work directly with a founder and see how content, narrative, and visibility shape a modern business.
Joining The Sole Supplier means:
* You’ll shape how a founder shows up publicly, not just what gets posted
* You’ll build a skillset at the intersection of writing, storytelling, and strategy
* You’ll work on content that reaches a large, engaged audience
* You’ll gain exposure to founder-led growth, brand building, and modern media
* You’ll help turn real business moments into meaningful stories
This isn’t about pumping out content. It’s about making what we say actually matter.
What you'll do
Founder Content & Writing
* Write regularly for LinkedIn and support longer-form content (e.g. Substack)
* Capture and develop the Founder’s tone of voice; clear, thoughtful, and experience-led. Turning conversations, voice notes, and rough ideas into high-quality written content
* Translate real business insights into engaging, relevant narratives
* Write scripts for video content (short-form and long-form), translating ideas into engaging, conversational formats
Founder Profile, Media & Growth
* Support the Founder’s presence at industry events and conferences
* Help prepare keynote presentations, panel talking points, and pitches
* Support and manage talk submissions for conferences and industry events
* Turn talks, appearances, and conversations into high-quality follow-on content
* Write outreach emails and pitches for talks, panels, and collaborations
* Support inbound and outbound media opportunities, including drafting responses and key messages
* Identify and reach out to relevant podcasts, events, and platforms to secure speaking opportunities
Content Development
* Research trends, formats, and topics that perform well on LinkedIn and Substack
* Bring fresh ideas rooted in startups, brand building, and culture
* Help shape content themes, series, and angles
* Track content performance and identify what works
Brand & Business Storytelling
* Support storytelling for The Sole Supplier; turning internal moments into external narratives
* Assist with content tied to launches, partnerships, and key milestones
Audience Engagement & Conversation
* Manage engagement across LinkedIn, including responding to comments and building conversations in DMs
* Build relationships with target audiences, partners, and peers through thoughtful, on-brand interaction
* Spot opportunities for content, partnerships, or conversations through direct engagement
* Engage with founders, operators, brand leaders, and partners within our target audience
What we're looking for
You have:
* Strong writing skills; you can make ideas clear, engaging, and well-structured
* Experience writing for LinkedIn, blogs, newsletters, or Substack-style content
* A genuine interest in founders, startups, and brand building
* An understanding of how people communicate on modern platforms
* The ability to write in someone else’s voice, not your own
* Good instincts for what makes content land
You are:
* Curious, thoughtful, and detail-oriented
* Happy working closely with a founder and shaping their voice
* Proactive and organised, able to manage a regular content cadence
* Culturally aware and interested in business, media, and creators
* Open to feedback and focused on improving your craft
Bonus points if you:
* Have your own writing platform (e.g. Substack, blog, or consistent LinkedIn presence)
* Have supported presentations, talks, or structured content in any capacity
* Are familiar with The Sole Supplier and its journey
* Have an interest in sneakers, streetwear, or youth culture
Why this role matters
Founder-led content is a good way to connect and build trust with theaudience, and brand.
This role is about making sure that voice is clear, consistent, and genuinely valuable. And using it to strengthen both the founder’s profile and The Sole Supplier as a whole.
Eligibility: Applicants must have the right to work in the UK. Unfortunately, we’re unable to offer visa sponsorship for this role.
Staff Perks & Benefits at The Sole Supplier
* 36 days annual leave (inc. UK Bank Holidays)
* Flexible working hours and hybrid working model
* Early finish Fridays
* Birthday day off plus a £100 gift voucher
* Remote working policy; up to 4 weeks per year
* "Purple Lobster" employee recognition award - £250 monthly prize
* 3 Duvet Days per year
* Enhanced parental leave; 6 months full-pay maternity, 10 weeks full-pay paternity
* Free therapy and mental health support through Spill
* Monthly wellbeing budget for gym, fitness, or self-care
* Free access to LinkedIn Learning for professional development
* Regular trainer giveaways and access to industry events