Job role: Marketing Manager
Team: Caribbean and International Curriculum, Macmillan Education
Location: London, United Kingdom
Duration: Fixed Term Contract, 12 months
Application Deadline: 11th May 2026
About Springer Nature
Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit and @SpringerNature.
About the Brand
Macmillan Education is a global publisher of English Language Teaching, curriculum materials, and digital learning solutions, supporting learners, teachers and institutions across more than 120 countries. Its portfolio spans innovative classroom resources, award‑winning ELT courses, research‑based literacy programs, and cutting‑edge digital platforms designed to improve learning outcomes and empower educators.
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Purpose of Role
The Marketing Manager; Caribbean and International Curriculum, reporting into the Regional Director; Caribbean and MENA, will be responsible for creating and implementing the strategic and tactical marketing plan for the Caribbean and International Curriculum businesses, to drive opportunities for revenue growth, maximise annual sales and maintain our Caribbean position in market.
Organisational Structure & Management
· Role reports to the Regional Director: The Caribbean and MENA
· Role supports the Caribbean and International Curriculum businesses, working closely with Sales Manager; Caribbean Publisher: Caribbean and International Curriculum
Key relationships
1. Sales and Marketing Director; The Caribbean and MENA
2. The Caribbean Management team
3. The Caribbean Marketing Executive
4. Regional Teams: Directors, Marketing Managers, Sales Heads and publishers (as appropriate)
5. External Agents
6. Key stakeholders: Curriculum providers, business partners
7. Schools, Principals and Teachers
8. Ministries of Education
Role responsibilities
9. Create and own the implementation of a strategic marketing plan for the Caribbean and International Curriculum businesses. Work closely with the Caribbean team, local Macmillan businesses and external partners, to achieve effective and appropriate marketing with a strong focus on digital and social delivery.
10. Support with customer research, to enable a full understanding of the customer segments and requirements. Visit the markets and carry out consumer research to monitor how our brand is received and feedback into the product development stage, influencing decision-making. Ensure a joined up customer experience and strong commercial/delivery model for the product portfolio.
11. Define and deliver a training strategy, aligned to markets needs that provides accessible and appropriate training, both in market and digitally
12. Own and implement pilots, that provide efficacy and support implementation of new initiatives, with a particular focus on digital
Key Tasks
13. Define and deliver a clear and strategic marketing plan for each business
14. To manage the marketing budget for Macmillan Caribbean and International Curriculum businesses; scoping activity to the annual budget and monitoring spend against said budget
15. Be custodian of the brand ensuring consistency of use and integrity across all promotional activities ensuring that all the values of the brand including the SDGs are upheld at all times
16. To work with the Sales and Marketing Director, and in close liaison with the Sales Manager and Publishing Manager to ensure that all marketing promotional activities are timely, appropriate and on message
17. Own, monitor and develop / maintain the websites for both businesses
18. To work with, develop and maintain a network of consultants and authors to provide quality training be that via digital or face-to-face delivery
19. To manage the Marketing Executive, any freelance staff and freelance designers to produce high quality, innovative and creative promotional items with a particular focus on online delivery and social media
20. To take responsibility for the professional development of the Marketing Executive providing clear direction and creating a positive working environment for the Marketing Executive and all freelance staff
21. To liaise with the wider Macmillan Education Group and Springer Nature to assess and respond to opportunities to utilise group processes to improve workflows
22. Through appropriate and timely communication to raise the profile of Macmillan Caribbean and International Curriculum internally
23. To travel as required to present to schools and ministries and agents forging strong relationships and partnerships that help embed our products and services and build brand awareness
24. To produce a termly webinar/training programme that supports the aims and objectives of the marketing and sales plans
25. To produce monthly statistics from webinars, events, social media and use these statistics to make informed decisions about future activities and events
26. To oversee all promotional activities including managing the budget for the series of products called Discover China
27. To build up an in depth knowledge of the market places in which we operate
28. To manage the annual sales conference and in country trainings / events
29. To work closely with our agents and booksellers to help them produce their marketing plans and to support key activities, setting KPIs where appropriate
30. To look for and pursue opportunities for market growth
31. To work closely with our internal teams across the world to create, share and to localise promotional marketing materials that help drive engagement and sales
Qualifications:
· Relevant marketing or professional qualification
Skills / knowledge
32. Strong influencing and communication skills with the credibility and gravitas to drive decision-making
33. Ability to use a wide range of tools to deliver effective brand campaigns and assess data
34. Ability to network at a high level
35. Strong organisation and planning skills with the ability to work under pressure
36. Working with and implementation of CRM systems
37. Ability to deliver confident, appropriate and engaging presentations
38. Knowledge of publishing business models
39. Proven cultural awareness
Experience:
40. Experienced Marketing Manager with experience of managing product portfolios in a global curriculum environment
41. Strong demonstrable experience in brand management and global brand initiatives applying a data-driven approach to marketing
42. Solid experience of working in global teams and understanding regional variations and the impact on customer requirements
43. Solid experience in producing effective and impactful marketing assets for a wide variety of channels, including print and digital
44. Demonstrable experience of digital Marketing skills introduction of and effective management of websites and social media
45. Preferred; experience of working in The Caribbean education market
Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit and follow @SpringerNature.
Springer Nature Skills associated with this Job Profile include:
SN-Brand Management
SN-Creativity
SN-Cultivates Innovation
SN-Customer-Focused
SN-Drives Results
SN-Global Perspective
SN-Market Intelligence
SN-Multimedia Savvy
SN-Tech Savvy
SN-Writing Skills
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Job Posting End Date:
12-05-2026