At BLAST, we specialize in crafting remarkable live and digital experiences, ranging from thrilling esports tournaments that fill major arenas worldwide to captivating content that truly captivates audiences. We collaborate with leading game publishers and brands to transform their properties into spectacular esports events, having successfully produced tournaments, content, and shows across various games, such as Counter-Strike, DOTA 2, Rainbow Six Siege, Rocket League, and Fortnite.
Our goal is to deliver outstanding live and digital experiences, ranging from esports tournaments that attract sizable audiences to memorable content that connects with fans around the world. We embody our BLAST values by making it Bold, making it Together, and ensuring we Make It Happen.
If you thrive in a dynamic, collaborative environment and share our passion for pushing boundaries, we'd love to hear from you!
About The Role
As Director of Sponsorships Sales, you are a strategic hunter and brand-aligned dealmaker. You own the full revenue funnel from prospecting new brands through proposing and closing 360° sponsorships. You'll leverage BLAST's premium IP and live events, supported by robust viewership and performance data, to secure elite partnerships with leading brands across categories such as CPG, auto, tech, finance, and gaming. This leadership role also includes mentoring and coaching junior sellers.
Location preference is New York or London with the ability to travel to our global clients and events.
Requirements
* Experience: 5+ years in sponsorship or ad sales, preferably in gaming, esports, sports, or entertainment
* Proven Track Record: Closed six and seven-figure integrated sponsorship deals
* Industry Knowledge: Deep understanding of esports publishers (Epic, Valve, Ubisoft) and media/IP strategies
* Sales Skills: Strong hunter mindset—cold outreach, proposal development, closing deals
* Analytical Ability: Comfortable leveraging data to build compelling business cases
* Communication: Exceptional skills in presentations and executive engagement
* Networking: Existing relationships with brands, agencies, and media planners
* Travel: Frequent travel for U.S. events (Austin, LA, Cannes, etc.) and internal meetings
* Education: Bachelor's degree; advanced degree beneficial
Business Development & Execution
* Prospect, pitch, and close sponsorships for key BLAST ecosystems, leagues, and events (e.g., Austin, Raleigh, FNCS, Dota2, Premier)
* Own and grow a pipeline of sponsors—securing presenting, premier-tier, and supporting deals
* Build tailored partnership packages leveraging broadcast, digital, live activation, content, social, and influencer integration
* Manage negotiation, contracting, and deal closure; collaborate with legal and finance for deal execution
Cross-Functional Collaboration
* Work alongside Commercial Leadership, Creative, Account Delivery, Insights/Analytics, and Event Production
* Develop & refine templated sponsor decks, media kits, tiered rate cards, and ROI tools
* Coordinate internal teams to ensure flawless delivery and post-event evaluation
Analytics & Reporting
* Use live viewership dashboards, event reports, and third-party data to build sponsor narratives and ROI cases
* Track and report sponsorship revenue performance, pipeline health, client feedback, and renewal opportunities
Team Leadership & Culture
* Coach and develop junior sales reps; help foster a hunter-focused, high-performance sales environment
* Contribute to hiring and onboarding new U.S. sales staff
* Represent BLAST at industry events, maintaining high commercial visibility
Why BLAST?
* Premium IP & Audience - Reach 1.8B fans and engage with 64M daily players
* Immersive Activation - Work across digital, live, content, creator, in-arena, and branded content channels
* Cross-Platform Storytelling - Tap into data-driven insights, high-profile partnerships (e.g., Alienware, Progressive Insurance), and creator amplification
* Growth Opportunity - Lead the U.S. build-out for a global esports powerhouse and shape a high-performing team
Benefits
UK
* Competitive salary with opportunities for growth
* Pension scheme
* AXA Healthcare
* Enhanced Maternity and Shared Parental leave
* Flexible work environment with remote options
* The chance to work on high-profile esports events and content
* A collaborative and creative team that values innovation and excellence
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