The Marketing and Events manager will be responsible for the full spectrum of marketing, communication, and digital activities for Plantasia Tropical Zoo. This is a hands‑on role requiring the planning, execution, and reporting of all initiatives across social media, digital advertising, email marketing, press relations, and print materials. The role also includes the management of external agency relationships, the booking system, and internal communications to ensure all marketing efforts align with the zoos commercial and brand objectives.
Primary Objectives
* Ensure the highest possible standards of health and safety and customer care within the Centre.
* Develop and promote an exciting, innovative leisure programme to increase the usage and profitability of the Centre.
* Assume shift management responsibility for the Centre to maximise total performance and maintain the highest standards of customer care.
Qualifications
* A degree or professional qualification in Marketing, Communications, or a related field is desirable.
* A minimum 12 months experience in a Marketing role is desirable.
* Proficiency in the Welsh language (ability to speak/translate) is preferable.
Skills / Technical / Professional Competence
* Digital Platforms: Expert working knowledge of key social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube) and scheduling tools (Meta Business Suite).
* Creative Software: Competence in photo and video editing software for both short-form and long-form content (e.g., Capcut, Canva).
* Website & Analytics: Knowledge of Search Engine Optimisation (SEO) and Answer Engine Optimisation (AEO), content management for website updates (Wordpress), and monitoring performance via GA4.
* Booking & Email Systems: Practical experience using a booking system (e.g., Fareharbor) for event management and pricing, and an email marketing platform (e.g., Atreemo) for campaign deployment.
* Advertising: Ability to write engaging copy, headlines, and descriptions for Meta Ad and Google Ads campaigns.
* Communication: Excellent written and verbal communication skills for press releases, social media, customer service responses, and internal team briefs.
* Organisation: Strong organisational skills for content calendar planning, itinerary planning for shoots, and managing multiple external and internal liaisons.
Experience
* Proven experience in managing and growing multiple social media channels, including content capture, editing, scheduling, reporting on insights, and community management.
* Demonstrable experience coordinating and liaising with external creative and media agencies for digital, print, and PR campaigns.
* Planning and executing marketing campaigns across digital, print and OOH (Out‑of‑Home) media, ensuring allocation of spend within budget.
* Managing press relations, including writing and distributing press releases and acting as the contact for press queries.
* Event planning and outreach activities to generate brand awareness.
* Managing photography and videography shoots, including itinerary planning, sourcing models, managing consent forms, and organising a photo library.
* Responding to customer feedback across various platforms.
* Managing and mentoring university placement students is an advantage.
* Responsible for some Duty Manager tasks, carrying out continuous customer and staff relation services, and providing a rewarding experience in one of the most attractive and fast‑growing leisure management companies.
Other Attributes
* Good organisational skills and attention to detail.
* Strong writing, proofreading and copy‑editing skills.
* Demonstrable understanding of tourism and destination marketing.
* Confident IT user, including Google, and experience with digital platforms (e.g. web CMS, CRM).
* Proficient in using a range of social media platforms (including Instagram, Facebook, LinkedIn, and TikTok) to support campaign delivery, audience engagement and content performance tracking.
* Professional liaison with internal and external stakeholders.
* Ability to manage multiple projects and prioritise workload.
* Strong image and asset management awareness (permissions, copyright, file storage).
* Build strong relationships with customers, clients and employees.
* Communicate at different levels of the organisation, listening and directing.
* Work additional hours when required.
* Work independently and within a team.
* Strong communication and interpersonal skills with an adaptable and professional approach.
* Problem‑solving attitude and ability to respond flexibly to challenges.
* Contribute creative ideas to campaigns and content.
Benefits
* Free gym membership for you and a nominated person.
* Employee discount portal.
* Company sick pay.
* Career progression and more.
We will be offering initial video interviews prior to the final date.
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