Senior National Account Manager – UK
Department: Retail
Reports to: Head of International (CCO in the interim)
Location: Initially remote; transition to hybrid model with regular in-office days beginning in 2026.
About Bubble
Bubble Skincare is seeking a dynamic and commercially minded Senior National Account Manager to lead our UK & Ireland retail business – overseeing Boots and future retail partners. This role is pivotal in shaping and executing our retail growth strategy, combining strategic planning with hands‑on commercial management.
Primary Evaluation Metrics
* Retail Sales
* Net Sales
* Retailer P&L
* Trade/Shopper Marketing
* Strategic Planning
* Country Management
What You’ll Do
Strategic Planning
* Extensive understanding of retailer and market nuances to help set overall account plan that guides priorities, marketing campaigns, assortment, merchandising, promos/GWP/sets, events and all other parts of the business. Deep understanding of competitors and overall landscape.
* Leads the initiative to work with marketing to develop full calendar of tailored activities for retailer and retailer.com, leveraging overall brand category and marketing objectives and maximises resources between B&M and .com.
* Provides guidance to sales planning and demand planning to negotiate seasonal stock & sales plans. Works hands‑on with internal and retailer teams to drive orders and hit net sales targets.
* Collaboration across retail marketing, education, PR, community and creative to create a seamless omni‑channel experience.
* Leads weekly sales analysis and feeds to senior leadership team weekly. Provides in‑depth findings and recommendations for next steps to deliver growth.
* Work with Retail & Category Analysts to analyse retailer and market data (EPOS, Circana, Advantage Card, Boots.com analytics) to identify growth opportunities and category trends.
Relationship Management
* Act as the main day‑to‑day contact for the retailer buying, dot com, Ireland, seasonal, marketing, social and supply teams.
* Build strong cross‑functional relationships to influence retailer strategies, unlock growth opportunities and secure premium visibility.
* Lead quarterly joint business planning (JBP) and post‑promo reviews with key retail partners.
* Develop and maintain strong relationships with store managers, field teams, and area managers to drive advocacy, visibility and execution excellence in‑store.
* Leverage store‑level feedback and insights to shape strategic recommendations and identify incremental opportunities for growth and improvement.
Forecasting & Budgeting
* Provide plans and forecasts for seasonal stock and sales plans.
* Oversee the monthly feedback process for stock and sales plans, offering guidance to retail ops and developing high‑level monthly re‑projections and investment strategies by SKU/category.
* Own annual and rolling monthly forecast process in conjunction with the Chief Commercial Officer.
* Own the full account P&L and manage spend budgets across marketing, promotional, and space fees, in conjunction with the Chief Commercial Officer.
* Manage overall gross profit margin, providing commentary and analytics, including calling out risks or opportunities in improving account profitability.
* Review off‑remittance deductions, trade terms and promotional spend with the accounting team.
Business Development
* Execute the end‑to‑end process of line reviews. This includes but is not limited to the pitch meeting, shelf modular planning, admin on retailer portal/forms, set up, and NPD forecasting.
* Work closely with the brand product team to accurately and effectively build product pitch decks to unlock secondary space opportunities and expansion.
* Collaborate with leadership to build strategic decks for market meetings; comfortable in leading meetings and presenting information and strategy for business advantage.
Marketing & Regional Support
* Partner with marketing to ensure strong visual presence in stores, in market and on retailer.com (e.g., onsite exposure, offline exposure, mailers, email); spend for account; identifying opportunities to maximise marketing ROI and targeting efficiencies.
* Partner with Social/Digital teams to deliver a support plan in collaboration with the retail partner. Maximising brand and retailer exposure across various touchpoints.
* Act as a key point of contact for the UK PR agency, supporting on product focus strategies in line with retailer activations and knowledge of the UK market landscape.
* Support on ideating and executing UK specific marketing initiatives (i.e. events, partnerships).
Leadership & Cross‑Functional Influence
* Act as the commercial lead for the UK & Ireland, guiding cross‑functional partners (marketing, education, finance, operations, and creative) to deliver aligned retailer strategies and flawless execution.
* Line‑manage the Retail & Marketing Coordinator, providing coaching, clear priorities and structured development to build their commercial, operational and marketing skillset.
* Oversee and delegate day‑to‑day administrative, operational, and marketing support tasks to ensure efficient processes and strong execution across retailers.
* Foster a culture of collaboration, agility and accountability across all teams — both internally and with external partners and agencies.
* Act as a key link between the UK market and the US HQ, championing local market insights and ensuring alignment on strategy, forecasting and brand priorities.
Who You Are
* 5+ years in account management or category management (brand or vendor side).
* Experience working directly with Boots is essential.
* Passion in beauty & personal care including the beauty landscape in UK.
* Strong analytical skills and advanced Excel skills (i.e. Pivot Table, VLookup, Index/Match); ability to interpret data and create actionable insights.
* Strong presentation skills and ability to present strategy and ideas to key stakeholders.
* Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
* Strong organisational skills and attention to detail.
* Ability to manage multiple priorities and meet deadlines in a fast‑paced environment.
* Ability to work independently with global teams that sit outside of market.
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