Job Title: B2B Marketing Lead
Location: St. Albans (Hybrid, but must be commutable as some office days will be required)
Salary: Competitive (DOE)
Sector: FMCG
The Opportunity
We're partnering with a fast-growing, high-growth FMCG brand that has built a strong D2C presence and is now scaling into B2B distribution across stockists, hotels, cocktail bars, restaurants, and retail channels.
The company is also expanding into the US market, creating a unique opportunity for a marketing leader to combine trade/B2B expertise with international experience.
They're looking for a Head of B2B Marketing to lead this expansion, owning strategy, driving partner demand, and managing CRM and email campaigns to engage, educate, and convert trade audiences.
Key Responsibilities
B2B & Trade Marketing
1. Develop and execute the B2B marketing strategy across hospitality, on-trade, and retail channels
2. Support the growth of distribution into bars, hotels, restaurants, and stockists
3. Create trade marketing toolkits, POS materials, sales collateral, and brand assets to enable partners
4. Manage CRM an...