Location: London, UK (Hybrid – On-site Tue/Wed/Thu; Remote Mon/Fri)
Duration: 17 April 2026 – 16 April 2027
Rate: £48.08/hour
Requirement: Candidates must have hands‑on Amazon Ads experience.
Role Overview
As a Marketing Manager, you will drive product marketing strategy by translating product capabilities into compelling positioning, narratives, and campaigns. You will partner closely with cross-functional teams to provide market insights, influence product development, and execute marketing initiatives that drive user education, engagement, and adoption. This role requires a strong blend of analytical skills, storytelling ability, and hands-on experience with Amazon Ads.
Key Responsibilities
Product & Market Insights
* Act as the subject matter expert for assigned product(s) or feature(s), advising internal partners across teams.
* Monitor and analyze market and industry trends to inform product development and marketing opportunities.
* Validate market size and opportunities, including active users, revenue, growth, and competitive landscape analysis.
Marketing Strategy & Planning
* Lead planning meetings with regional and functional marketing teams to define goals, target audiences, and positioning strategies.
* Build go-to-market (GTM) strategies and messaging for new product launches and feature updates.
* Develop frameworks and scalable strategies for product marketing content across various channels.
Content Development & Brand Messaging
* Create high-quality marketing content aligned with product strategy and brand voice.
* Partner with cross-functional teams to iterate content based on standards, styles, and user insights.
* Drive product brand positioning, value propositions, storytelling, and narrative development.
User Insights & Experience
* Conduct or oversee user research to uncover actionable insights.
* Advocate for user experience improvements in-product and across communications.
* Provide ongoing feedback to product, UX, and marketing teams on user needs and opportunities.
Campaign Execution & Performance
* Lead the planning, execution, and optimization of medium- to large-scale marketing campaigns.
* Manage campaign assets, programs, and cross-functional communication.
* Analyze campaign performance to improve effectiveness and meet OKRs.
* Select and integrate channels to drive awareness, engagement, and conversion.
Minimum Qualifications
* BA/BS degree or equivalent professional experience.
* 7+ years of marketing experience, preferably in performance or digital media.
* Direct experience with Amazon Ads, including understanding of advertising metrics, programs, and campaign optimization.
* Strong business acumen and experience managing large channel marketing budgets.
* Proven experience building GTM strategy and executing across online and traditional retail channels.
* Excellent analytical skills with the ability to summarize complex issues into simple narratives.
* Outstanding written and verbal communication skills.
* Strong organizational skills and ability to collaborate cross-functionally.
* Global mindset with the ability to think across disciplines, industries, and cultures.
Preferred Qualifications
* Experience working with iconic consumer brands using disruptive marketing strategies.
* Demonstrated success driving brand awareness, engagement, and conversion for consumer products.