Company Description
Rocketo is an early-stage London-based brand of air-dried dog food catering to pet parents looking for the best nutrition for their pets, without the compromise on convenience. Rocketo is focused on scaling in the UK market by developing a sustainable omni-channel distribution by always focusing on whats best for the dog and delivering the best service to pet parents. We value fast-paced execution, taking accountability and ownership of your workstream and hard work.
Role Description
We are looking for a fast-paced, hands-on, high-energy individual to take ownership of our brand management. You will be joining a small team looking to make a big impact. You will be a brand owner, ensuring consistent presentation across all channels, finding creative ways of spreading our message and overseeing all marketing support. Reporting to the CEO you will set the roadmap for building brand awareness and testing different channels and messages. We believe in the power of in-person collaboration so will be looking to work together from our London office 2-3 days/week.
Responsibilities
* Developing and implementing the annual marketing plans and brand budget.
* Being creative mind behind the brand, devising messaging and content architecture
* Ensuring high quality of execution within your domain
* Acting as brand guardian, owning the brand’s tone of voice and ensuring consistency of messaging across all platforms and packaging.
* Managing in-house creatives and processes, working with agencies and partners to deliver content.
* Building brand awareness through partnerships, owned and earned media and other channels
* Driving trial through online and offline activations
Ideal Qualifications
* Proven track record of managing brand and developing creative strategies
* 5+ years in CPG with exposure to DTC
* Broad experience brand management/marketing management
* Experienced in managing budgets strategically and owning reporting
* Entrepreneurial spirit, passion for innovation and ability to thrive within a fast-paced environment
* Strong communication and presentation skills
* Love for pets!
What We Offer
* Competitive salary and stock options for the right candidate
* Exciting position - you will be part of a small team looking to make big impact
* Start-up environment - we are looking to move fast and you will have great autonomy. At the same time you have the security of a larger company
* Innovation is at the core of what we do - be part of the market leading product launches in the pet food space
* Potential to grow quickly within the company with exposure to all parts of the business
* Become part of the early team and help shape our culture
* Exposure to FMCG industry, including key events and educational seminars
* Office space in London
* Laptop and all other parts of an efficient work setup
* Free food for your pup!