Job description:
Adam Bernard Solicitors is a rapidly growing, progressive, and intensely client-focused law firm. We specialise in key legal areas including Family, Immigration, Property, and Commercial Law, and are committed to delivering results through modern, proactive strategies.
We are seeking a Marketing Executive who is ready to take ownership. This dynamic, results-driven role is central to our expansion, demanding a professional who can significantly build our brand presence, generate high-quality client leads, and directly contribute to the firm's strategic business development goals.
If you thrive on making a tangible impact on growth, we want to hear from you.
Key Responsibilities
1. Campaign Management
* Plan, execute, and monitor digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and email marketing platforms.
* Collaborate with external agencies for campaign delivery, paid media optimisation, and analytics insights.
2. Content Creation & Management
* Develop engaging content for the firm's website, blogs, newsletters, and social media platforms.
* Work with internal teams and solicitors to produce thought leadership articles, case studies, and client success stories.
3. SEO & Website Management
* Support the implementation of SEO strategies to improve website rankings and online visibility.
* Keep website content current, aligned with campaigns, and optimised for lead generation.
4. Event Marketing & PR
* Assist in organising webinars, seminars, and client-focused events.
* Coordinate with PR agencies and journalists to promote the firm's expertise and key updates.
5. CRM Management
* Maintain and optimise the firm's CRM system to support lead nurturing, client communications, and reporting.
* Ensure accurate data entry, pipeline management, and integration with marketing automation tools.
6. Reputation Management
* Monitor and manage the firm's online reputation across platforms such as Google Reviews, Trustpilot, and legal directories.
* Respond professionally to client feedback and reviews, working closely with internal teams to address concerns.
7. Analytics & Reporting
* Track and analyse campaign performance using Google Analytics, CRM dashboards, and reporting software.
* Provide actionable insights and recommendations for ongoing improvement.
8. Brand Management
* Ensure consistency in brand messaging, tone of voice, and visual identity across all digital and offline channels.
Skills & Experience Required
* 1–3 years of marketing experience, preferably within a professional services or legal environment.
* Hands-on experience with digital marketing platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager).
* Strong understanding of SEO, PPC, CRM systems, and social media marketing.
* Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) and marketing automation workflows.
* Excellent written and verbal communication skills with strong attention to detail.
* Proficiency with analytics tools such as Google Analytics, Looker Studio, or similar.
* Basic design skills (Canva, Adobe Creative Suite) preferred but not essential.
Key Attributes
* Proactive, creative, and results-driven mindset.
* Ability to work independently as well as collaboratively with solicitors and internal teams.
* Interest in the legal industry and willingness to learn legal terminology and client needs.
* Strong organisational skills with the ability to manage multiple campaigns simultaneously.
Job Types: Full-time, Permanent
Work Location: In person