Data Strategist - Sky Business
We’re looking for a Data Strategist to play a pivotal role in shaping and delivering our B2B audience strategy, driving smarter targeting, measurement, and optimisation across verticals within the Media and Entertainment sector. This position supports hybrid working with 3 days a week onsite at the Osterley campus.
Responsibilities
* Develop and own the B2B audience data strategy, ensuring audience segmentation and targeting are insight‑led and commercially focused.
* Collaborate with Advanced Analytics to translate complex data outputs into actionable audience and campaign strategies.
* Develop, analyse, and report on audience segmentation/models to inform Sky’s business commercial or revenue strategy.
* Work closely with Marketing Operations to ensure effective campaign activation and performance measurement.
* Partner with Commercial and Marketing teams to align data initiatives with business objectives and customer growth priorities.
* Manage relationships with third‑party data and marketing service providers, ensuring best‑in‑class data management, enrichment, and integration practices.
* Champion data governance and compliance within marketing operations, ensuring ethical and compliant use of customer and prospect data.
* Drive innovation in how Sky Business uses data to identify and target high‑value audiences across sectors and channels.
Qualifications
* Proven experience in data strategy, insights, audience planning, or marketing analytics within a B2B environment, with strong expertise in segmentation and data‑driven audience development across channels.
* Strong technical capability in Python and SQL, with experience managing data structures and automating workflows and reporting (e.g. SQL, Alteryx).
* Ability to translate business questions into data solutions, and turn complex analysis into clear, actionable marketing insights.
* Confident stakeholder manager, able to influence across functions and levels, and work effectively with external partners and data providers.
* Solid understanding of marketing data platforms (GCP, CRM, CDP, DMP) and analytics tools, with a collaborative, growth‑focused mindset.
Benefits
* Sky Q, for the TV you love all in one place
* Sky Glass at an exclusive rate
* Generous pension package
* Private healthcare
* Discounted mobile and broadband
* Wide range of Sky VIP rewards and experiences
Work Arrangement & Location
Hybrid working: 3 days a week onsite at the Osterley campus, 10 minutes walk from Syon Lane train station. On‑site amenities include subsidised restaurants, coffee shops, a gym, cinema, and a beauty salon.
Inclusion
Sky is a Disability Confident Accredited Employer and welcomes and encourages applications from all candidates. We will make reasonable adjustments to support you where appropriate.
Background Check
Successful applicants will be required to complete a criminal record check; depending on the nature of any convictions, this may lead to withdrawal of the offer.
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