The role:
1. Lead and deliver marketing & communication apprenticeship & commercial training programmes to ensure learners achieve certification on time and in full as determined by independent assessment.
2. Demonstrate coaching, influencing and relationship management at all levels and upskill learners in the latest thinking, tools & techniques of communication.
3. Plan and complete apprenticeship reviews and support learners through to end-point assessment.
4. Work in collaboration with their Business Growth team. You will be required to represent Whyy? externally and be actively involved with progressing the sales pipeline from enquiry to on-boarding.
5. Be a driven leader on their Operations Board, Communication & Innovation working groups.
6. Review existing training programmes and lead the design of new training programmes (Incl. delivery methods, practical simulations and presented materials) in line with the latest awarding body specification and latest industry thinking.
7. Innovate to deliver effective solutions to overcome challenges.
8. Work with business leaders to apply data driven and practical problem-solving solutions.
9. Deliver commercial marketing and communications consultancy and advice to clients to achieve results.
10. A commitment to safeguarding, prevent duties and the promotion of British values through enrichment activities with learners.
The successful candidate:
Essential:
11. Strong working knowledge of marketing & communication methodologies
12. Ability to apply methodologies in an operational environment. (Incl. Marketing plans, marketing contexts, relevant strategies, executing & analysing data-driven campaigns, STP, customer journey mapping etc.).
13. Ability to teach & coach the methodologies to learners of both technical and non-technical backgrounds.
14. Strong organisational and effective time management skills.
15. Willingness to lead and make best practice and tailored marketing decisions to advance the company vision for the division.
16. Influencing skills to engage stakeholders at all levels.
17. Fluency in the latest communication technologies & the ability to analyse results and communicate insights.
18. Appetite for continuous learning & professional development – formally/informally.
19. Be agile, resilient, and accountable.
20. Fit with the culture & live the guiding principles of the business.
21. Emotionally intelligent to support their pastoral role.
22. Relevant experience in utilising the digital marketing/communications mindset, methodologies, and toolset.
23. Relevant experience coaching & mentoring learners to achieve a business goal.
24. 5 years’ experience in marketing, three of which should be at a management level or specialist role.
25. Qualified to a minimum of CIM Diploma in Professional Marketing (Level 6)
26. Maths & English at level 2 or above.
Desirable:
27. Working knowledge of the Chartered Institute of Marketing qualifications
28. Understanding of marketing apprenticeship standards and relevant delivery methods
29. Understand the governance needs of an OFSTED regulated training programme
30. Working knowledge of safeguarding practice and processes
31. Experience of working within structured training provision (e.g. Apprenticeships)
32. Proven success of implementing the digital marketing/communications methodologies
33. Proven teaching ability at this level
34. Project Management qualification
35. Level 5 or above qualification in leadership & management
36. Level 4 CERTIFICATE in Education & Training (CET) or equivalent