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Territory sales manager

Bristol (City of Bristol)
Westland Horticulture Ltd
Territory sales manager
Posted: 7h ago
Offer description

We are looking for an ambitious and commercially driven "Territory Sales Manager" to join our growing Pet & Wildlife division, managing and developing customer relationships across the South-West of England (Bristol, Cornwall, Devon and Gloucestershire).


Representing some of the UKs best-loved wildlife care brands, including Peckish, Natures Feast and Gardman, you will play a key role in increasing distribution, driving sales growth and delivering exceptional in-store execution across your territory.


This is an excellent opportunity for a proactive field sales professional who enjoys building long-term customer partnerships, identifying new business opportunities and delivering measurable commercial results.


Key Responsibilities


* Develop and strengthen relationships with approximately 130 retailers, including garden centres, pet stores, country stores, farm shops and hardware retailers.
* Drive sales growth and increase distribution across Westlands Pet & Wildlife portfolio.
* Identify and secure new business opportunities within the territory.
* Create and execute territory plans focused on delivering sustainable growth.
* Develop retailer-specific promotional activity to maximise sales and return on investment.
* Achieve annual sales, distribution and new product launch targets.
* Build strong relationships with store owners, managers and key decision-makers.
* Deliver outstanding in-store execution through merchandising, POS placement and display implementation.
* Conduct product training sessions with retail teams to improve product knowledge and category performance.


Essential Skills & Experience


* Previous field sales, territory sales or account management experience.
* Experience within the pet care, wildlife care, gardening, horticulture, DIY, FMCG or retail sectors would be advantageous.
* Strong relationship-building and customer engagement skills.
* Commercially minded with a proven track record of achieving sales targets and KPIs.
* Excellent communication and presentation skills.
* Self-motivated, organised and proactive.
* Strong planning and territory management capabilities.
* Confident delivering product demonstrations and retailer training.
* Good Microsoft Office skills.


Essential Criteria


* You will already be based in the South-West of England - regions spanning across Bristol, Cornwall, Devon, Dorset, Gloucestershire, Somerset, and Wiltshire
* Full UK driving licence.
* Willingness to travel extensively throughout the territory.

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