Role Summary Reform UK is seeking a proactive and politically aligned Press Officer to lead our media and communications work across Wales. You will play a critical role in shaping and delivering Reform UK’s message to the Welsh public, helping to communicate our bold, common-sense policies on immigration, law and order, public services, economic growth, and the defence of British culture and values. This is a fast-paced role for someone who is media-savvy, politically aware, and passionate about making a difference. The successful candidate will be responsible for securing national and regional coverage, crafting high-impact messaging, and ensuring a consistent and persuasive Reform UK voice across press, social media, and public channels in Wales. Key Responsibilities Media & Communications Draft, edit, and distribute high-quality press releases, media statements, and articles tailored to Welsh political and cultural contexts. Build and maintain strong relationships with journalists, editors and producers across Wales and the UK. Handle day-to-day press enquiries, including rapid rebuttals and crisis communications where required. Act as a key contact for Welsh media, ensuring Reform UK spokespeople are visible, prepared and on-message. Social Media & Digital Content Manage Reform UK Wales’ social media accounts, particularly X (formerly Twitter), ensuring a consistent tone of voice and compelling narrative. Work closely with the national digital team to produce impactful visual and video content for campaign use. Monitor online sentiment and engagement, using analytics to inform strategy and content development. Campaigns & Messaging Collaborate with the national communications team to deliver innovative, locally-relevant media campaigns across Wales. Develop messaging and materials to support Reform UK policies on infrastructure, economy, immigration, education, and cultural identity in Wales. Support media events, press conferences, and campaign visits across Wales. Monitoring & Reporting Track media coverage and provide timely summaries and insights to senior staff. Contribute to weekly comms reports and strategic planning sessions. Monitor developments in Welsh politics, the Senedd, and public opinion to inform messaging and positioning. Essential Criteria A strong and demonstrable commitment to the values and aims of Reform UK. Proven experience in a press office, journalism, or communications role. Excellent written and verbal communication skills, with an ability to write clearly and persuasively. Understanding of the Welsh and UK media landscapes, with existing or emerging journalist contacts. Confident managing social media accounts, particularly political messaging on X. Comfortable working under pressure, meeting tight deadlines, and responding to fast-moving events. Strong understanding of Welsh political and cultural issues. Desirable Criteria Experience working in political communications or with a political organisation. Knowledge of the Senedd, devolved Welsh governance, and regional public policy debates. Basic design, video editing or content creation skills (e.g. Canva, Adobe, CapCut) to enhance campaigns. Key Skills & Competencies Strong news judgement and political instincts. Exceptional attention to detail and message discipline. Organised, reliable, and capable of juggling competing priorities. Confident, articulate and media-friendly under pressure. A team player, able to work collaboratively with colleagues across the UK.