Job Description
Marketing Manager | Premium Retail Brand | Multi-Channel | Competitive Salary
This is a pivotal opportunity for a Marketing Manager to join a premium retail brand in a senior, commercially focused role. Acting as brand custodian, the Marketing Manager will lead multi-channel marketing activity that drives customer acquisition, retention and revenue growth, while supporting the ongoing development of the brand's e-commerce and trading strategy.
Working closely with senior leadership and cross-functional teams, the Marketing Manager will combine strategic oversight with hands-on delivery, ensuring marketing activity is aligned to demand plans, seasonal trading priorities and long-term brand positioning.
Key Responsibilities
* Develop and deliver a multi-channel marketing strategy to achieve seasonal sales, acquisition and retention targets
* Own brand consistency across all marketing activity, ensuring alignment with creative direction and guidelines
* Use customer data, research and external insight to refine target audiences and shape retention/reactivation strategies
* Plan and execute seasonal campaigns across online and offline channels, including prospecting, partnerships and advertising
* Work closely with ecommerce and performance teams to drive online traffic, qualified leads and conversion growth
* Lead the production and delivery of seasonal catalogues, ensuring strong commercial performance and brand alignment
* Collaborate with brand, styling and content teams to ensure photoshoots and assets support all retail channels
* Oversee PR strategy, team relationships and key press partnerships, including events and brand collaborations
* Lead social media planning alongside content and performance teams to drive engagement and brand awareness
* Create seasonal demand plans and revenue forecasts to support business planning across departments
* Manage marketing budgets, track performance and report regularly to senior leadership and board stakeholders
* Work cross-functionally with buying, merchandising, customer services and operations to align marketing with trading priorities
* Line manage marketing and graphics teams, developing capability, performance and engagement
* Manage external agencies, ensuring clear direction, strong delivery and effective return on investment
What We're Looking For
* Experienced multi-channel marketing professional with a strong track record in direct-to-consumer retail or consumer brands
* Proven ability to develop and deliver commercially effective marketing strategies that support revenue growth
* Strong brand marketing experience, including ownership of creative direction and brand consistency
* Confident using customer data, research and insight to shape campaign planning and targeting
* Good understanding of ecommerce marketing channels, metrics and performance marketing principles
* Commercially astute with a strong grasp of customer behaviour and market dynamics
* Experienced people leader, comfortable managing teams and agencies while remaining hands-on
* Highly organised, proactive and able to balance strategic thinking with operational execution
* Collaborative, customer-focused and comfortable operating in a fast-moving environment
BH35587