As Assistant Brand Manager at TePe Oral Hygiene Products, you will play a vital role in supporting the overall brand strategy and marketing efforts under the guidance of the Brand Channel Manager. TePe is a leading provider of oral care products, focusing on delivering high-quality products to both dental professionals and consumers. Your responsibilities will include collaborating with cross-functional teams, analysing market trends, and implementing creative strategies to enhance brand awareness within the dental professional community and among consumers. This role requires a combination of strategic thinking, project management, and creativity to ensure TePe's consistent positioning in the market.
Your main duties will include...
Brand Strategy Execution:
* Supporting with the Brand Channel Manager to implement and execute brand strategies aligned with TePe's overall business objectives.
* Assist in maintaining brand guidelines to ensure consistent messaging and visual identity across all channels.
* Support Brand Channel Manager in management of the PR agency and execution of PR activities
* Maintain BrandBank images
* Be the key contact for Mediabank and VCS system in the UK
Marketing Campaign Management:
* Plan and execute integrated marketing campaigns to promote TePe's oral care initiatives and product launches.
* Monitor and analyse campaign performance metrics, providing insights for future optimization.
* Play a key role in strengthening brand awareness and engagement with all stakeholders.
Market Research and Analysis:
* Managing the relationship with TrackSuit and YouGov
* Support with responding to requests from Sweden
* Analyse data (Circana) to identify opportunities, threats, and areas for improvement in TePe's positioning within the dental industry.
Collaboration and Relationship Building:
* Liaise with internal teams, including sales, product development, clinical and Global Marketing and Category to ensure alignment with TePe's brand strategies.
* Build strong relationships with outside agencies including design, PR, and suppliers.
Requirements
* At least 1 years appropriate experience, can include a placement year
* Strong organizational and project management skills to handle multiple tasks simultaneously and meet deadlines
* Demonstrated creativity in developing marketing campaigns and content with our internal and external agencies
* Degree educated or 3 good A-Levels
* Enjoy working in a team
* Confident communicator
* Outlook, Excel and PowerPoint skills
* Hands-on / can-do mentality
* Willingness to travel
* Compatible with TePe Culture
Salary: £20,000 - £30,000 DOE
Location: Hybrid (60% office based in Wells)
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