Content Specialist
Digital Marketing Agency
Location: Manchester based with regular travel to Cyprus - 1 week per month
Job Details: 25 days holiday per year plus bank holidays, flexible working, private healthcare, enhanced maternity and paternity packages, access to discount and reward portals
The Content Marketing Specialist will be responsible for managing 3 brands new to the agency, focusing on growth and working across multiple attributes and teams. The agency has experienced recent growth and is expanding its services.
Reporting to: Social Media Team Lead
* Assist in executing brand strategies.
* Implement content marketing strategies across the customer journey.
* Collaborate with agencies to produce quality content and assets.
* Create engaging content for clients.
* Plan content calendars with agencies.
* Optimize content using SEO research.
* Analyze web metrics and develop optimization plans.
* Develop content distribution networks.
* Perform site usability, content, and branding audits.
* Publish content via CMS.
* Maintain consistent tone, style, and brand adherence across all channels.
Requirements:
* Strong knowledge of current content marketing trends.
* Experience in content and ad copy writing.
* Understanding of SEO fundamentals and Google algorithms.
* Experience with social media content distribution.
* Video content creation skills.
* Ability to report on content ROI.
* Teamwork and autonomous working skills.
* Budget management experience.
This role involves regular travel to Cyprus (1 week/month) and work split between Manchester offices and home. The position offers an opportunity to impact client and brand growth and is suited for someone eager to make a difference.
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