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Client:
Central Employment
Location:
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
3
Posted:
28.06.2025
Expiry Date:
12.08.2025
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Job Description:
Central Employment is working with a leading services provider to appoint a B2B Digital Marketing Executive as part of their in-house Marketing, Communications, and Events team.
Digital Marketing Campaign Executive profile:
The role involves leading digital marketing campaigns, analyzing performance metrics, and making strategic decisions based on data.
Responsibilities include:
* Developing and managing multi-channel digital marketing campaigns to generate leads and support membership growth, with effective budgeting and timing.
* Managing Google Ads campaigns, including search and display advertising.
* Using Google Tag Manager for setting up triggers, tags, and conversions.
* Reporting on campaign performance using GA4 and other analytics tools.
* Collaborating with teams to ensure campaign alignment and execution.
* Driving email marketing, SEO, website optimization, and automation efforts.
* Creating targeted content for paid and organic social media campaigns, including ads and videos.
* Managing social media campaigns via LinkedIn Marketing Solutions, focusing on content optimization, budget management, and KPI monitoring.
* Testing and optimizing marketing tactics for lead nurturing and member acquisition, utilizing automation.
* Supporting ongoing improvement of the acquisition strategy.
Experience required:
* Proven experience in planning and executing high-impact B2B digital campaigns with ROI focus.
* Hands-on experience with Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
* Proficiency with WordPress and content management systems.
* Experience with Google Tag Manager and event tracking setup.
* Proficiency in GA4 for data-driven decision making.
* Experience with LinkedIn lead generation campaigns and audience building.
* Ability to manage relationships across different organizational levels.
* Deep knowledge of LinkedIn Marketing Solutions and lead generation strategies.
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