Digital Marketing Executive
Hybrid role (min 2-3 days a week in Altrincham Office)
Role Overview
Omni RMS is looking for a proactive and creative Digital Marketing Executive to support the growth of our brand, digital presence, and audience engagement. This role will support across the full marketing mix with a focus on SEO, social media, community building, and events, with the aim of increasing visibility, engagement, website traffic, and sales opportunities.
The successful candidate will be hands-on, organised, and confident working across multiple digital channels and projects simultaneously, while using insights and data to continuously improve performance.
Key Responsibilities
SEO Content Outreach & Backlink Building
Plan and execute SEO content outreach campaigns to secure high-quality backlinks and increase Omni's brand visibility
Identify and build relationships with relevant publications, partners, and platforms for outreach opportunities
Build and maintain relationships with external websites and contributors
Monitor backlink profile and domain authority improvements
Social Content Creation & Community Management
Create and maintain a social media calendar to ensure Omni's social strategy is up to date
Create engaging social content aligned to Omni RMS's brand and messaging
Manage and grow social media channels, with a strong focus on LinkedIn
Actively engage with followers, respond to comments and messages, and nurture online communities
Monitor and report on social performance
Adapt content to improve reach and engagement
Event Planning & Execution
Support the planning, promotion, and execution of online and in-person events
Coordinate event content, schedules, and communications across digital channels
Assist with post-event follow-ups, content creation, and performance reporting
Community Identification & Engagement
Identify relevant online and offline communities, forums, and groups to join
Engage authentically within communities to gather audience insights
Spot opportunities to generate leads and support sales conversations
Feed insights back to marketing and sales teams to improve targeting and messaging
Website Content Management & Optimisation
Upload and manage website content using the CMS
Optimise content for SEO best practices, including keywords, metadata, and internal linking
Ensure content is up to date, accurate, and aligned with brand guidelines
Track website performance and suggest improvements to increase traffic and engagement
Objectives & KPIs
Reach new and relevant audiences across digital channels
Increase engagement with both new and existing audiences
Drive increased website traffic through social media and SEO activity
Improve domain authority through consistent backlink acquisition
Increase LinkedIn reach, impressions, and engagement rates
Skills & Experience
Essential
Minimum 1 year experience in a digital marketing role
Understanding of SEO fundamentals and backlink strategies
Strong social media content creation and community management skills
Excellent written communication skills
Organised, detail-oriented, and able to manage multiple projects
Desirable
Experience managing LinkedIn for B2B brands
Familiarity with CMS platforms (e.g. WordPress)
Experience supporting or running events
Basic knowledge of analytics tools (Google Analytics, Search Console, social insights)
Experience designing graphics for social media (canva or similar)
Experience of working within a CRM
Personal Attributes
Curious and eager to learn about audiences and market trends
Confident engaging with communities and external partners
Creative thinker with a data-driven mindset
Collaborative, comfortable working across teams as well as working individually