CRM Executive
Location: Liverpool (hybrid, 2 days per week in office)
Salary: Up to £35,000 + benefits (25 days holiday + bank holidays, pension, life assurance, eye care scheme).
The Company
A well-established UK gaming and entertainment brand with a rich heritage and a strong presence in both digital and traditional markets. The company is currently undergoing a major digital transformation, investing in modernising its CRM, analytics, and customer engagement capabilities to drive sustainable growth and retention. With new leadership and a fresh commercial strategy, this is a unique opportunity to join a business entering a new phase of innovation and digital expansion.
The Role
This is a newly created CRM Executive position designed to support the company’s evolving digital marketing function. Reporting into the CRM Manager, you’ll play a key role in planning, delivering, and optimising lifecycle campaigns across multiple channels. It’s a hands-on role, ideal for someone with 1–2 years’ experience in CRM or retention marketing who wants to take ownership of end-to-end campaigns and contribute ideas within a fast-paced, collaborative team.
Key Responsibilities
Campaign Management
* Execute CRM campaigns across email, SMS, push notifications, and on-site messaging.
* Build and send email campaigns using drag-and-drop editors.
* Support lifecycle and retention campaigns alongside the CRM Manager.
* Ensure consistency across creative, tone, and messaging.
Data & Insight
* Collaborate with the Insights and Marketing teams to analyse campaign performance.
* Identify opportunities to improve segmentation, targeting, and conversion rates.
* Monitor key CRM KPIs, including open rates, CTR, retention, and reactivation.
CRM Strategy Support
* Work with the CRM Manager to refine and implement the customer engagement strategy.
* Coordinate with the external CRM agency managing specific retention streams.
* Contribute to the ongoing optimisation of CRM activity for multiple product verticals.
Cross-Functional Collaboration
* Work closely with Product, Commercial, and Customer Experience teams to align messaging.
* Support the rollout of new digital initiatives and help shape CRM best practices.
Skills & Experience
Essential:
* 1–2 years’ experience in CRM, retention, or email marketing.
* Experience managing campaigns across multiple channels (email, SMS, push).
* Strong communication and organisational skills, with attention to detail.
* Commercially minded and data-driven, comfortable interpreting campaign results.
* Experience using a major CRM platform (e.g. Salesforce, Braze, Iterable, or ExtremePush).
Desirable:
* Basic HTML knowledge for email editing.
* Exposure to gaming, entertainment, or subscription-based businesses.
* Understanding of customer segmentation, loyalty, and retention strategy.
The Team & Culture
You’ll be part of a small, collaborative marketing team where ideas are encouraged, and initiative is valued. The business operates in a friendly, informal environment where autonomy and curiosity are rewarded. With major investment into their digital roadmap, this is an exciting time to join and make a tangible impact.
Working Pattern
* Based in Liverpool, currently hybrid with 1 day remote (moving to 2 days per week in the office).
* The company will relocate to modern offices at the Liverpool in early 2026.
Interview Process
Stage 1: Interview with the CRM Manager (experience & team fit).
Stage 2: Task-based interview (campaign example or scenario exercise).
How to Apply
To apply, please send your CV to Mohammed Buhariwala at Harnham or connect on LinkedIn to discuss further.
Keywords
CRM, Retention Marketing, Email Marketing, Lifecycle Campaigns, Customer Segmentation, CRM Executive, CRM Specialist, CRM Assistant, Marketing Automation, Push Notifications, SMS Campaigns, Gaming, Entertainment, Digital Marketing, Liverpool, Hybrid.