In this role, you'll lead integrated 360 campaigns for priority content and help shape audience‑led content strategies that build reach, engagement and brand reputation. You'll work closely with teams across the business and with external partners to deliver campaigns across paid, owned and earned channels.
Responsibilities
* Lead the planning and delivery of integrated 360 marketing campaigns across paid, owned and earned channels
* Work with cross‑functional teams to create audience‑led campaigns that support reach, conversion and retention across the 5 portfolio
* Define campaign positioning, messaging and launch phases for priority titles
* Oversee multi‑title campaign planning to ensure joined‑up, effective cross‑promotion
* Coordinate campaign delivery across on‑air, on‑platform placements, social, digital media and CRM
* Review and shape media plans with the Media & Strategy team to ensure channel mix, audience targeting and timings align with campaign goals and budgets
* Apply digital marketing expertise across paid social, programmatic, search and video to support strong execution across digital channels
* Build and manage relationships with external partners including distributors, studios and production companies
* Line manage and support a direct report through clear objectives, regular feedback and development conversations
* Work with the in‑house creative team to deliver campaign assets across promo, key art and digital, tailored for each platform
* Manage multiple campaigns at once, balancing timelines, budgets and approvals
* Identify delivery risks early and help keep projects moving
* Review campaign results and contribute to post‑campaign analysis, including audience, streaming, digital and media performance
Qualifications
* This could be a strong fit for someone with experience in broadcasting, streaming, entertainment or consumer marketing who brings a strong understanding of digital marketing, media planning and team leadership
* Experience planning and delivering integrated, multi‑channel marketing campaigns at scale
* Experience writing clear campaign briefs, including positioning, messaging and launch plans for key titles
* Good working knowledge of digital marketing, including paid social, programmatic display, video advertising, SEO/SEM and CRM
* Understanding of media planning principles
* Knowledge of commercial TV, broadcast and content marketing across linear and streaming platforms
* A strong understanding of brands and audiences
* Experience supporting content strategy and leading marketing projects independently
* Strong collaboration and stakeholder management skills
* Experience working with in‑house creative teams to deliver campaign assets across promo, key art and digital, tailored for each platform
* Experience applying brand guidelines consistently across different audience touchpoints
* Strong organisational skills, with experience managing multiple campaigns and balancing competing priorities
* Ability to use campaign and audience data to review performance and identify insights for future activity
* Experience managing or supporting others through coaching, feedback and clear objective setting
* Experience managing budgets
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