Overview
We have an exciting opportunity for you to join us as a Strategic Brand Manager. We need you to inspire and support internal and agency teams to drive brand consistency and clarity in order to grow our relevance and engagement across all of our charity's touchpoints and experiences. This role requires agile, strategic thinking and the ability to inspire and lead other teams on all aspects of brand development (strategic and creative), working with a wide variety of colleagues and external partners.
Responsibilities
* Helping to embed the charity's new brand positioning across the organisation, being an effective ambassador for the power of a unified, consistent brand and its vital role in building a stronger organisation
* Support the Strategic Brand Lead in the implementation of the new brand strategy - working with the creative team, stakeholders and agency partners as we evolve our existing brand assets in line with the new positioning
* Project managing brand projects, ensuring tight budget setting and control, timely / efficient reporting, exemplary stakeholder engagement
* Primary brand consultant for colleagues across the organisation at all levels, supporting teams to build a cohesive, recognisable and relevant brand experience across all output (including those developed with our agencies); helping to bring to life our purpose and positioning with effective use of our brand assets and guidelines
* Partnering with specific CRUK teams, pro-actively initiating meetings and conversations with them to identify where we can work together and add value
* Advising stakeholders on brand and creative development, ensuring our brand strategy and guidelines are adhered to and our brand metrics are embedded in all briefs
* Keeping internal and external stakeholders up-to-date with key brand developments. This will sometimes require you to create and run workshops, training sessions and presentations
* Working with our Insights team to help monitor and evaluate our brand health and test potential changes
* Identifying and helping to resolve any day-to-day operational difficulties, e.g. helping to agree relevant guidelines, "how to" guides, training requirements or recommend changes
* Each and every one of our employees contributes to our progress and is supporting our work to beat cancer. We think that's impressive.
* Significant brand expertise and understanding of brand strategy, development and management, with proven experience in the development of effective brand assets, guidelines and tools
* Strong strategic thinking skills with the ability to filter, synthesise and clarify information and transform complex problems into concise and robust solutions, which are informed by our brand guidelines and frameworks
* Creative skills with a strong ability to judge the brand calibre of creative work across a wide variety of touchpoints from film and print to digital and experiential
* Proven influencing skills, with the ability to present clear recommendations in a way that's tailored to the needs of the specific audience and occasion
* Strong skills in all aspects of project management: naturally organised, you clarify objectives, set and meet deadlines, communicate clearly and succinctly with relevant stakeholders and run a tight budget
* A commercial and analytical mindset
* Strong problem-solving skills, able to identify and resolve day-to-day operational problems, and introduce improved processes to keep things running smoothly
* Ability to work independently with minimal supervision, while also being able to multi-task and prioritise to meet objectives
Benefits
In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.
Our benefits package includes a substantial retirement plan, a generous and flexible leave allowance, discounts on anything from travel to technology, gym membership, and much more. We don't forget people have lives outside of work too and so we actively encourage a flexible working culture. Our work - from funding cutting-edge research to developing public policy - will change the world. It's exciting to be part of our team.
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