Role: Assistant Influencer Manager
Contract: Permanent
Location: Nottingham, Beeston - On-site
Are you ready to make a difference? Join Boots as an Assistant Influencer Manager in our vibrant Marketing team based in Nottingham, Beeston. Here at Boots we believe in the power of collaboration and the impact of every individual. If you’re passionate about influencer marketing and eager to grow your career in a supportive environment, we want to hear from you.
What you’ll be doing:
As an Assistant Influencer Manager, you will play a pivotal role in managing our Boots Ambassador Programme, delivering our exciting influencer marketing activity, and bringing our campaigns, trade activity, brand stories and partnerships to life across beauty, health and wellness. Your key focus will be to lead the end‑to‑end management of The Boots Ambassador Programme via AWIN.
Working closely with the Influencer Manager and wider brand, content and social team, you’ll support the day‑to‑day running of influencer campaigns, talent coordination, briefing, contracting, content reviews, reporting and relationship management.
Key Responsibilities:
* Own end‑to‑end management of Boots Ambassador Channel, onboarding new talent, managing current talent relationships and coordinating new incentives via AWIN.
* Manage our influencer ambassador roster, ensuring creators are on brand and driving revenue; building and nurturing relationships by showing up for key moments that matter to them.
* Identify revenue‑driving opportunities and liaise with trade teams to unlock exclusive offers with revenue potential.
* Help plan, coordinate and deliver influencer campaigns across key brand moments.
* Support the influencer team with the creation of experiential events from ideation, talent selection and communication, sample ordering and coordination, itinerary and collaboration with Marketing, trading and agencies to ensure success.
* Support the creation of influencer briefs, reviewing content and captions for accuracy, tone of voice and brand alignment.
* Gather performance data, track KPIs to measure impact and learnings; gather data via AWIN and Creator IQ daily, weekly and monthly to inform future decisions.
* Work closely with brand, trading, paid media and social teams to ensure influencer content supports business priorities.
* Coordinate product send‑outs with the Influencer Assistant and ensure influencers receive the right products at the right time.
* Keep up to date with influencer and social trends, helping team identify new talent and cultural opportunities.
What you’ll need to have (our must‑haves):
* Minimum two years of experience in influencer marketing, affiliates or PR (in‑house, agency or freelance).
* Strong interest in influencer culture and understanding of creator tiers (macro, midi, micro, nano).
* Knowledge of social platforms and effective content creation.
* Detail‑oriented with excellent organisational skills to manage multiple projects.
* A creative eye and confidence to share ideas and suggestions.
* Strong relationship‑building and communication abilities.
Where your brilliance can take you:
At Boots we’re committed to your development. You’ll have the opportunity to learn something new every day and shape your career path within our dynamic organisation.
Rewards designed for you:
* Boots Retirement Savings Plan (up to 12% company contribution)
* Discretionary annual bonus
* Generous employee discounts for you and a family member
* Enhanced maternity/paternity/adoption leave pay
* Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and more.
* Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
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