Role Overview
As Manager, Channel Performance & Analytics, EMEA, you will serve as the lead analyst for commercial, digital and customer data across the region, turning complex performance information into clear insight and action. The role requires a highly analytical thinker who can interpret multiple data sources, identify revenue‑driving opportunities, and translate findings into tactical marketing initiatives that improve commercial performance. You will work across a matrixed organisation, using data‑led storytelling and evidence‑based recommendations to influence stakeholders and support smarter decision‑making across EMEA markets.
Responsibilities
- Producing, analysing and interpreting source market, commercial, digital and customer performance data to identify trends, risks and tactical opportunities across the EMEA region.
- Owning day‑to‑day production, maintenance and continuous improvement of recurring performance reporting, dashboards and analysis across commercial, demand and digital metrics.
- Turning complex datasets into clear, actionable insight, highlighting the key performance drivers, areas of underperformance and opportunities to optimise channel, campaign and market activity.
- Acting as a trusted analytical partner to the wider Marketing & Loyalty team, providing objective, data‑led recommendations that support decision‑making and improve business performance.
- Working closely with regional and cross‑functional stakeholders to assess campaign, channel and product performance, ensuring insights are translated into practical actions and measurable outcomes.
- Analysing portfolio and brand performance to identify revenue‑driving opportunities, customer demand patterns and areas for tactical intervention.
- Partnering with Revenue Management, Pricing and other commercial teams to uncover opportunities for targeted campaigns, trading activity and performance optimisation.
- Combining multiple data sources to create a holistic view of performance and support more informed strategic and tactical decisions.
- Identifying opportunities to improve reporting accuracy, analytical processes and insight generation, helping to elevate the overall analytical capability of the team.
- Presenting findings in a clear and compelling way for a range of stakeholders, using data storytelling to influence direction and build confidence in recommendations.
Qualifications
- Experience and ability to analyse complex datasets and deduce clear narratives to inform business on program performance.
- Strong problem‑solving skills and ability to act autonomously.
- Advanced data analysis and visualisation skills, particularly in Excel, Tableau, SQL and PowerBI, with the ability to build robust reporting and surface performance trends clearly.
- Excellent communication skills, with the ability to express ideas clearly both verbally and in writing.
- Strong attention to detail and a high standard of accuracy when working with data, reporting and performance analysis.
- Experience managing multiple analytical projects and priorities, with the ability to work at pace while maintaining quality.
- Proficiency in Microsoft Office, especially Excel and PowerPoint, plus familiarity with tools such as Adobe Analytics and Google Trends.
- Proactive and intellectually curious, continuously identifying patterns, testing opportunities and improving performance through insight.
- Strong collaboration and stakeholder management skills, with the confidence to challenge constructively and influence through evidence‑based recommendations.
- Experience working in highly matrixed organisations, understanding the dynamics of a regional team in a global business.
- Energetic personality with a proactive view of activities, constantly looking for the next opportunity to collaborate, drive and support the wider function.
Preferred Skills
- Experience or understanding of Python & R programming languages.
- Previous experience in handling digital marketing metrics.
- Previous experience in customer & media insight tools such as SEM Rush, Similarweb, Google Trends.
Benefits
- Incredible travel perks – 110 deeply discounted nights, room rates as low as $40 USD/night at Hilton hotels.
- Employee stock purchase program (ESPP) – invest in Hilton shares at a 15% discount.
- Paid parental leave for eligible Team Members, including partners and adoptive parents.
- Personalized caregiving support – dedicated caregiving concierge services.
- Crisis concierge – single compassionate point of contact for practical and emotional support.
- Mental health resources – Care for All hub and free counseling through the Employee Assistance Program (EAP).
