The role:
Our client is a real specialist in a very niche area of software and has a fabulous reputation working for global businesses across the UK. This is a 9-month maternity cover contract, ideally starting early July, and as a Senior Marketing Executive you’ll be contributing to the future of their digital marketing strategy.
Reporting directly to the Group Head of Marketing, you’ll be involved with leading, managing and optimising digital marketing campaigns from start to finish, focusing on customer acquisition and retention, and you’ll map, plan and manage customer journeys via HubSpot, setting and tracking KPI’s. You’ll create automated emails to various audiences and will report of performance, you’ll develop engaging content, including website updates, landing pages and campaign materials and will also oversee the social media channels (primarily LinkedIn) as well as managing SEO activities to enhance the brand presence.
Additionally, you’ll manage paid media campaigns for both social and search and will organise and manage Webinars, as well as coordinating the operational side of trade events
What we’re looking for:
We’re looking for someone with at least 3 years’ experience in B2B marketing, including lead generation, customer acquisition & retention, and you’ll have experience of multi-channel marketing campaigns (digital, social media, email, content, events).
You’ll be familiar with marketing automation platforms and CRM Systems (HubSpot or similar) and analytical tools (Google Analytics, SEMrush). You’ll also have experience of setting up automation to both progress contacts through the prospect journey and nurture client relationships. It would be brilliant if your experience came from tech, software, or a services industry.
You’ll have a data driven mindset but will also be creative and able to handle multiple projects simultaneously. You’ll need a full, clean driving license and must be willing to undergo an Advanced DBS check.