Company Description
At Valeo Foods UK we bring together a family of much-loved UK food brands supported by the scale and ambition of a global investment partner. From Kettle’s bold crunch to Rowse’s natural sweetness, through to Matthew Walker and Barratt Sweets, our portfolio blends heritage, craft and category-leading innovation.
Alongside our branded portfolio, we are also one of the UK’s largest suppliers of private label products, partnering with major retailers to deliver quality and category expertise that meets the needs of millions of households every week.
As a business, we’re on a journey of transformation. We’re strengthening our operations, driving quality and investing in our people. It’s an exciting, fast-moving environment where heritage meets new thinking, and where every colleague contributes to shaping the future of food across the UK.
Join us and play your part in building the next chapter of some of Britain’s most loved brands.
Job Description
This role is homebased with travel to customers and sites.
We’re on an exciting journey to strengthen our retailer partnerships and drive sustainable growth, and we’re looking for a Head of Sales to play a pivotal role in leading our commercial strategy within the Impulse channels. This is a high-impact role with full P&L responsibility, offering the opportunity to shape our category vision and influence the future of our brands in key retail environments.
What You’ll Be Doing
* Ownership of Impulse retail sales, to include Convenience and Wholesale, looking after key customers including Co‑Op, Spar, High St, Booker, Bestway and buying groups.
* Negotiating terms, pricing, and promotions, ensuring alignment with business objectives while maintaining a customer‑first approach.
* Leading strategic initiatives, including new product development (NPD), pricing strategies, and category expansion.
* Collaborating cross‑functionally with Marketing, Category, Finance, and Operations to drive long‑term business success.
* Developing and implementing growth plans, ensuring our brands and own‑label products continue to thrive in competitive markets.
* Coaching and supporting the team, helping to shape the future of our commercial talent.
* Playing a key role in forecasting, ensuring strong commercial decision‑making and accuracy in planning.
Qualifications
* Proven experience in a senior sales role within Impulse.
* Strong commercial acumen with full P&L accountability.
* A strategic thinker who can balance long‑term vision with day‑to‑day execution.
* Experience negotiating and securing new business while driving sustainable growth.
* Excellent internal stakeholder management, working seamlessly with Marketing, Finance, and Operations.
* A collaborative leader who thrives in a fast‑paced, results‑driven environment.
* Ability to influence and engage both internally and externally to shape commercial strategy.
* Mobility is essential, as regular customer and site visits will be key to success in this role.
Additional Information
This is an incredible opportunity to take ownership, drive impact, and work with some of the UK’s best‑loved brands. If you’re looking for your next challenge in a dynamic, ambitious business, we’d love to hear from you.
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