Field Sales Executive – Capital Plant (New & Used)
Location: Hertfordshire into West/Mid-Essex (e.g., Stevenage, Hitchin, Royston, Harlow, Bishop’s Stortford, Chelmsford, Braintree, Milton Keynes, Luton, North East London, East London, Dartford and nearby)
Salary: £34,000 basic (up to £38,000 with allied-industry experience)
OTE: Yr1 £40–45k, Yr2 £50–55k, Yr3 £60–65k (depends on basic band)
Package: Company car (tax-efficient) + fuel card + laptop + phone
Type: Permanent, Full-Time | Sector: Capital Equipment / Plant Machinery - PREVIOUS MARKET EXPEREINCE NOT ESSENTIAL
Field-based B2B sales (construction, civils, plant hire, industrial)
The opportunity
A global, market-leading manufacturer of capital plant is hiring an Area Sales Executive to sell new and used equipment across a high-potential territory. Ideal for a rising star with early sales exposure (outbound prospecting, inside sales, proactive field canvassing, events) and the drive to build a long-term field sales career.
Why this role stands out
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Structured ramp: 3-month onboarding covering product, applications and solution selling.
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Close support for 12 months: Hands-on coaching from a line manager who progressed from this role to senior leadership.
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Clear targets & pay: Unit-based targets with a transparent commission plan.
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Progression: Defined path into Senior AE, Key Accounts or Sales Management with internal and external training courses.
What you’ll do
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Own the patch and execute a territory plan across sites, depots, yards and industrial estates.
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Convert a mix of internally generated appointments and timed-to-switch prospects tracked against renewal/refresh cycles.
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Develop existing accounts: upgrades, trade-ins, balancing new vs. used to maximise margin.
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Run demos, site walk-arounds, toolbox talks and attend trade events—be visible where buyers are.
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Use CRM properly: log activity, stage deals, forecast accurately—make the system work for you.
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Sell solutions (training provided): diagnose need, match spec, justify total cost of ownership, negotiate professionally.
About you
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Early evidence of selling/persuasion: outbound calling, inside sales, field canvassing, events/exhibitions or similar.
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High work rate, competitive, resilient—sets goals and hits them.
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Natural rapport-builder who can hold a room and communicate clearly.
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Coachable and keen to master solution selling.
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Process-driven with tidy pipeline habits and territory discipline.
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Full UK driving licence; comfortable on construction/industrial sites (PPE as needed).
What’s on offer
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Basic: £34,000 (up to £38,000 with allied-industry background).
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OTE guide: Yr1 £40–45k, Yr2 £50–55k, Yr3 £60–65k (performance-led; depends on basic).
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Tools: Company car (tax-efficient) + fuel card + laptop + phone.
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Training & development: Formal 3-month ramp, ongoing product/sales training, external certifications.
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Career path: Genuine progression with a clear, measurable development plan