Job Summary
We are seeking a digitally confident and imaginative Content & Digital Marketing Officer to join the Communications & Marketing Team at an exciting time for the Ayrshire Hospice.
This role has a strong focus on social media and engaging digital storytelling, helping us share powerful stories about our clinical services, fundraising activity, retail (including our evolving Gargowan brand and café), and the impact of hospice care across Ayrshire and Arran.
Working within agreed marketing plans and brand guidelines, you will create and deliver high-quality content across digital platforms and marketing channels, bringing Hospice stories to life through video, photography, graphics and compelling written content.
The post holder will report to the Head of Communications & Marketing and work collaboratively with colleagues across clinical, fundraising, retail and operational teams.
This is an excellent opportunity for an early-career marketer or content creator to build a varied and meaningful portfolio within a purpose-led organisation.
Main Responsibilities
· Manage the day-to-day operation of the Hospice's social media channels, including planning, scheduling and publishing engaging organic and paid content, in line with agreed plans and guidelines.
· Create original, platform-appropriate content including short-form video, photography, graphics and written stories designed to increase engagement and reach.
· Identify and contribute to storytelling opportunities across clinical services, fundraising, retail (including Gargowan and pre-loved), events and public awareness campaigns.
· Capture and edit multimedia content to support campaigns and promote Hospice services.
· Help maintain and update website content using the Hospice CMS (WordPress), ensuring content is accurate, accessible and engaging.
· Create engaging marketing emails that are suitable for a variety of target groups on our email marketing platform (MailChimp) and assist with data-pulls from our CRM system (ThankQ).
· Support digital fundraising activity, including updating online event and campaign pages (e.g. Funraisin platform).
· Monitor digital performance using analytics tools and contribute to regular reporting on audience engagement and growth.
· Work collaboratively with colleagues across clinical, fundraising and retail teams to gather stories and develop content ideas.
· Ensure all content reflects Hospice brand guidelines, tone and values.
· Support the development of marketing collateral for campaigns and events as required.
· Provide practical support at Hospice events, including capturing live content where appropriate.
Person Specification
Education / Qualifications
Degree, HNC or equivalent qualification in Marketing, Communications or related field (or relevant experience) - essential
Evidence of ongoing professional development in digital marketing - desirable
Knowledge / Experience
Experience creating engaging content for social media platforms - essential
Experience using social media scheduling tools - essential
Experience producing short-form video and/or visual content - essential
Experience using basic design or video editing software - essential
Experience updating website content via a CMS (WordPress desirable) - desirable
Experience working with online fundraising or event registration platforms (e.g. Funraisin) - desirable
Awareness of digital trends and audience engagement techniques - desirable
Ability / Skills
Strong written communication skills with attention to tone and storytelling - essential
Ability to generate engaging content ideas and adapt them for different audiences - essential
Confidence creating multimedia content (video, photography, graphics) - desirable
Ability to plan and prioritise workload within agreed plans and deadlines - desirable
Ability to manage competing priorities and adapt quickly to changing demands while maintaining attention to detail - desirable
Ability to work collaboratively across teams - desirable
Sensitivity and professionalism when working with patient stories - essential
Personal Qualities
Alignment with Hospice values - essential
Enthusiastic, proactive and self-motivated - essential
Compassionate and emotionally aware - essential
Flexible and adaptable in a fast-paced environment - essential