Location: Darlington (hybrid – 3 days in office minimum)
Salary: From £30,000 depending on experience (full time)
Employment Type: Full-time, Part-time or Freelance (depending on workload)
About the Role
We are looking for a driven and data‑led SEO & PPC Manager with a strong focus on paid advertising management and technical SEO. This role is ideal for someone with 2-4 years’ experience who wants to take real ownership of performance marketing and play a key role in generating high‑quality leads for the our clients.
You’ll manage paid campaigns, carry out technical SEO improvements, measure performance through GA4/GTM, and work closely with the wider commercial team to ensure we’re consistently reaching the right audiences.
This is an opportunity to play a strategic role in shaping our digital growth while continuing to develop your skills across both PPC and SEO.
Key Responsibilities
Paid Advertising (PPC)
* Plan, build and manage Google Ads, Meta Ads, and other paid media campaigns
* Conduct ongoing optimisation including keyword strategy, audience targeting, bidding, creative testing and landing page recommendations
* Implement conversion tracking and ensure accurate attribution through GA4 and Google Tag Manager
* Produce performance reports and provide insight‑led recommendations to improve lead quality and ROI
Technical SEO
* Conduct regular technical SEO audits
* Identify and resolve sitemap and site performance issues
* Support improvements to Core Web Vitals and overall site speed
* Optimise metadata, structured content and on‑page elements based on SEO best practice
* Collaborate with developers to ensure technical changes are implemented effectively
Analytics & Reporting
* Monitor key KPIs across paid and organic channels, ensuring accurate data collection and reporting
* Build dashboards and reports to present results and opportunities clearly to internal teams
* Use insights to guide strategy across digital activity
Commercial Contribution
* Work closely with clients to improve lead quality and understand customer behaviour
* Assist in planning digital campaigns aligned with commercial objectives
* Keep up to date with industry changes, best practice and platform updates
Skills & Experience Required
* 2-4 years’ hands‑on experience in digital marketing, including managing PPC campaigns and technical SEO auditing
* Working knowledge of Google Ads, Meta Ads, GA4, Google Tag Manager and Google Search Console
* Strong analytical and problem‑solving skills
* Ability to translate data into actionable insights
* Excellent attention to detail and organisational skills
* Experience in B2B and B2C lead generation
* Experience in Google Merchant Centre or other e‑commerce aggregators
* Understanding of conversion rate optimisation and landing page best practice
* Experience with CMS platforms (e.g. WordPress, Laravel, Shopify etc.)
* Experience using reporting software such as Google Looker Studio
* Familiarity with lead tracking solutions such as WhatConverts
What We Offer
* Hybrid working options after onboarding period
* Professional development and training budget
* Opportunity to take ownership of key performance channels
* Career progression to management
* Supportive and collaborative working environment
* Potential opportunity for part‑time work, depending on workload.
Who This Role Will Suit
* A Digital Marketing, SEO or PPC Executive ready to take the next step
* A PPC specialist wanting more exposure to SEO
* An SEO executive keen to expand into paid media
* Someone who enjoys autonomy, problem‑solving and working closely with commercial teams
* 28 Days Off: A generous holiday allowance including your birthday off and a full Christmas shutdown, so you can properly rest and recharge.
* Personal Development Fund: Annual budget to support your learning – whether it’s a new qualification, course, or conference
* Early Finish: A nice Friday flyer every other week to start the weekend early.
* Creative Fridays: Time set aside each month to explore new tools, platforms or ideas outside of client work
* Paid Volunteering Days: Give back to the community with a day or two each year to volunteer for causes you care about
* Modern Office + An Office Dog: A relaxed, welcoming space with collaborative zones, quiet corners – and a friendly office pup!
* Regular Team Socials: From relaxed lunches, office BBQs and pool competitions to full‑on adventures – we like to celebrate wins and unwind as a team
* Free Spotify Subscription: Soundtrack your day with a Premium account on us, whether you’re powering through tasks or winding down.
* Birthday Day Off: Enjoy a well‑earned day off to celebrate your birthday, on us
* Extra Days Off at Christmas: A little festive bonus – we close the office for extra time over Christmas, so you can properly switch off.
* Rijo Coffee Machine: Great ideas start with great coffee – enjoy unlimited, bean‑to‑cup brews, right in the office.
* Latest Equipment: From laptops to monitors, we’ll make sure you’ve got the tools you need to do your best work.
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