Senior UX Researcher
Gaydon, West Midlands (Hybrid – regular on-site required)
We are looking for an experienced Senior UX Researcher to lead the delivery of user testing across next-generation in-vehicle digital experiences. This is a senior, hands-on role where you’ll play a key part in shaping how users interact with advanced automotive technology.
You’ll act as the lead practitioner for UX testing, owning research activities end-to-end while guiding and supporting a small team of researchers. While not a formal people management role, you’ll provide day-to-day direction, mentorship, and help drive best practice across the team.
About the Role
Working at the intersection of UX, Human Factors, and automotive innovation, you’ll design and deliver research across a range of environments — including live vehicles, high-fidelity simulators, and digital prototypes.
You’ll collaborate closely with product, design, and engineering teams to define research needs and ensure insights directly influence product decisions and user experience outcomes.
Key Responsibilities
* Lead and coordinate UX research and usability testing across vehicles, simulators, and prototypes
* Design and run end-to-end research studies (planning, moderation, analysis, reporting)
* Translate findings into clear, actionable insights and recommendations
* Partner with design and product teams to shape research strategy
* Mentor and support junior researchers
* Manage testing logistics and ensure high standards of research quality
* Champion best practice in UX research and continuous improvement
What We’re Looking For
* Strong experience in UX research and usability testing, including moderated studies
* Experience working across different prototype fidelities
* Proficiency with tools such as Maze, Qualtrics, UserTesting, Optimal Workshop
* Excellent communication and stakeholder engagement skills
* Strong organisational skills with the ability to manage multiple streams of work
* Ability to work on-site regularly in Gaydon
* Full UK driving licence and right to work in the UK (required)
Desirable
* Experience in automotive UX / Human Machine Interaction (HMI)
* Exposure to simulators or immersive testing environments
* Experience with eye-tracking or behavioural analytics
This is a an initial 11 month contract, which will be extended or flipped over to permanent. It is paying £256 a day (£32 an hour)
Why This Role?
This is a fantastic opportunity to work on real-world, high-impact products, shaping the future of in-vehicle user experiences. Your research will directly influence product decisions and contribute to the evolution of next-generation automotive technology.