Company: Global University of Systems (GUS)
Role: Creative Copywriter
Reporting to: Head of Digital Copy
Location: Holborn, London
Salary: £32k - 35k
Hours: Full Time (40-hours per week)
Contract Type: Permanent
Global University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter and more sustainable future for all. Our institutions offer the broadest range of industry-relevant skills through inclusive, accessible and digital-first learning. We offer a choice of career-enhancing certificates, degrees and post-graduate level qualifications, equipping our thriving multi-national community of students for lifelong success. Our world-leading network and state-of-the-art institutions power the up-skilling of our students worldwide.
The opportunity
As a Creative Copywriter, you will contribute to the success of the UK College Division of GUS, harnessing the power of technology and digital platforms to create unique and engaging campaigns that resonate with our brand's ethos. Your work will span across various channels, including organic and paid social media, PPC, SEO, newsletters and conversion activity, harmonising these elements to build a best-in-class content portfolio.
To excel in this role, you should be an exceptional communicator with a proven ability to conceptualise and implement creative ideas. You should know when to apply technology to accelerate the writing process and when human creativity is essential to the process.
To be an ideal candidate, you will have extensive experience producing powerful written content for multinational companies. You should be a natural team player who wants to contribute to a creative environment where everyone can produce their best work.
Key Responsibilities
* Write engaging copy for social media, PPC, SEO, PR, and content marketing, maintaining a consistent tone and voice
* Collaborate with marketing and PR teams to develop creative ad copy and brand messaging
* Produce blogs, articles, and other content to support SEO, audience engagement, and internal communications
* Draft press releases and storytelling content to highlight brand activities and successes
* Use AI and digital tools to support copywriting, applying a human touch where needed
* Align all content with marketing goals and brand strategy
* Stay updated on content trends and apply best practices
* Join brainstorming sessions to generate campaign and content ideas
* Maintain a content calendar aligned with business objectives
* Ensure all content reflects DEI principles
* Support regular content audits and recommend improvements
* Uphold quality control to ensure brand consistency and error-free copy
Requirements
Essential
* 5+ years' experience in creative copywriting across channels such as social media, SEO, PPC, content marketing, PR, and internal communications
* 2+ years working collaboratively in a team environment
* Undergraduate degree or equivalent professional experience
* Strong research and analytical skills - able to understand audience sentiment and optimise content based on performance data
* Experience with writing for digital channels, including SEO and keyword integration
* Interest in emerging technologies that impact copywriting (e.g. generative AI, automation, data analytics)
* Strong project management skills with the ability to multitask and meet deadlines
* Excellent communication and interpersonal skills
* Strong problem-solving skills and a strategic mindset
* Proficiency in Microsoft Office, especially Word and PowerPoint
* Ability to create newsletters, ghostwrite, and craft compelling content
* Fluent in English with outstanding writing, editing, and grammar skills
* A portfolio demonstrating writing and creative ability
Desirable
* Qualification in digital marketing or writing/journalism
* Experience in the education sector
* Familiarity with SEO tools (e.g. SEMrush, Ahrefs), social media tools (e.g. Hootsuite, Buffer), and CMS platforms (e.g. WordPress)
* Experience in digital marketing, including SEO, SEM, and social media advertising
What we offer our colleagues
* 20 days annual leave (plus 1 day per year capped at 25 days).
* Pension 5% personal contribution & 3% Company contribution
* Season Ticket Loan (T&C's apply)
* Vision Express Eye Care Vouchers
* Training & Development opportunities (T&C's apply)
* Staff Discount Scheme – via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics etc
* Employee Assistance Programme
* Refer a friend scheme for staff members (T&Cs apply).
Global University Systems (GUS) is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
We acknowledge receipt of your CV for a position at [Entity] and sincerely appreciate your interest in our company. We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success.
Global University Systems (GUS) will retain your data for a period of 6 months. We will email you to confirm if you would like to keep your candidate profile active. If we do not receive a response or you do not log back into your account, your candidate profile will be deleted within 15 days, and you will receive an email to confirm this. You may request to anonymise or delete your candidate profile at any time using the personal settings in the portal. Deleted candidates may reapply at any time by logging back into your account.