Job Description
The Talent Set are delighted to be working with a fantastic International Development charity to find their Digital Marketing Manager.
The current role is an initial 6-month fixed term contract. The charity is very flexible, and the current role can be worked fully remotely.
Reporting into the Head of Marketing, the Digital Marketing Manager will be data-driven and results focussed to lead their performance marketing activity with a clear focus on generating income, maximising ROI and delivering supporter growth at scale. You will take ownership of core digital channels — including Google & Bing Paid Search and Shopping, Google Grant, Display, YouTube, and SEO.
Key Responsibilities:
· Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
· Maximise value from the Google Ad Grant, ensuring full utilisation within grant constraints while delivering measurable results.
· Build performance-driven channel plans across Paid Search, Shopping, Display, Video, and SEO, aligned to acquisition and revenue targets.
· Set up, manage, and continuously optimise Paid Search and Shopping campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
· Deliver Display and YouTube campaigns via Google Ads, managing targeting, placements, and creative testing.
· Track and report on key income metrics using GA4, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
· Analyse data to identify trends, optimise campaigns, and deliver insights to inform wider marketing activity.
· Work with designers and content creators to brief, review, and optimise assets (copy, creative, landing pages).
· Collaborate with the marketing, and wider Mary’s Meals teams to ensure campaigns support broader objectives.
Person Specification:
· Proven, hands-on experience managing the Google Ad Grant, including understanding grant policies, maximising spend, and drive meaningful traffic and conversions.
· Extensive experience managing Google & Bing Paid Search campaigns (Search and Shopping formats) that deliver income and strong ROI
· Strong understanding of and experience with Display and YouTube advertising on the Google Ads platform
· Solid SEO knowledge including on-page optimisation, content strategy, and technical SEO basics
· Proficiency with Google Analytics 4 (GA4), Google Tag Manager, and implementing tracking strategies
· Skilled at creating and interpreting performance reports, analysing user journeys, and making data-led decisions
· Experience managing and optimising for performance metrics (e.g. ROI, CTR, CPA, ROAS)
· Strong copywriting skills for paid media and the ability to collaborate with creative and content teams
· Confident managing budgets, forecasting spend, and ensuring cost-effective delivery whilst optimising for revenue generation
To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.