About Us
eyworks Limited, established in 2012, is a leader in developing innovative and affordable digital solutions for the Early Years childcare sector. Our comprehensive software streamlines operations, offering an end-to-end platform that supports providers in delivering exceptional childcare. With a growing reputation for excellence and innovation, we are proud to be at the forefront of this important sector.
The Role
As a Senior Marketing Executive, you will develop and execute marketing strategies that drive brand awareness, customer acquisition, and engagement. You will take ownership of all marketing efforts—both digital and offline—and be directly involved in day-to-day execution. This role suits someone who thrives in a dynamic environment and enjoys having a visible impact on business growth.
Key Responsibilities
Campaign Management & Execution
* Plan, execute, and optimise multi-channel marketing campaigns (email, content syndication, social media, paid ads, webinars) to generate qualified leads.
* Manage end-to-end campaign lifecycles, from brief development and content creation to launch and reporting.
* Use marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., HubSpot, Zoho) for campaign setup, segmentation, and tracking.
* Monitor campaign performance, identify improvements, and run A/B tests to optimise ROI.
Content Creation & Management
* Produce engaging B2B marketing content: blog posts, whitepapers, case studies, website copy, email newsletters, social posts, and video scripts.
* Ensure all content is on-brand, SEO-friendly, and aligned with audience personas.
* Collaborate with internal experts or external agencies as needed.
Digital Marketing
* Support SEO through keyword research, content optimisation, and performance analysis.
* Manage and improve paid advertising (Google Ads, LinkedIn Ads, Meta Ads).
* Maintain and update website content using a CMS.
* Grow our social media presence, particularly on LinkedIn.
Reporting & Analysis
* Track and report key metrics (website traffic, leads, conversions, MQLs) using tools like Google Analytics.
* Share regular performance updates with insights and recommendations.
* Analyse marketing data to guide future strategy.
Sales Enablement & Collaboration
* Create sales collateral (presentations, product sheets) to support outreach and conversion.
* Collaborate with the sales team to align on lead quality and follow-up.
* Assist with webinars, virtual, and occasional in-person events.
Market Research
* Research market trends, competitors, and target audience insights to guide campaigns.
Required Skills & Qualifications
Experience
* 2–4+ years in B2B marketing, preferably in SaaS.
* Proven success in multi-channel digital campaigns.
* Experience with marketing automation (HubSpot, Pardot, Mailchimp) and CRM systems (Salesforce, Zoho).
Marketing Expertise
* Strong understanding of B2B marketing, lead generation, and SaaS funnel.
* Excellent writing, editing, and proofreading skills.
* Knowledge of SEO and content optimisation.
* Experience in paid social or PPC is a plus.
Technical Skills
* Proficient with analytics tools (Google Analytics).
* Familiarity with design tools (e.g., Canva, Adobe basics) is a bonus.
Personal Attributes
* Organised, proactive, and able to manage multiple deadlines.
* Analytical mindset with a data-driven approach.
* Strong communication and collaboration skills.
* Self-starter who keeps up with industry trends.
* Results-focused and accountable.
Bonus Points
* Marketing-related degree or qualification (e.g., CIM).
* Experience with Account-Based Marketing (ABM).
* Familiarity with our target verticals.
Recruitment process
Our recruitment process comprises three stages:
Stage 1: Apply with your CV and optional cover letter (recommended)
Stage 2: Successful applicants will be contacted for a short telephone interview
Stage 3: Shortlisted applicants will be invited to a face-to-face interview
If successful, you will receive an offer letter and upon starting receive comprehensive on-the-job training
Benefits
Benefits of Joining eyworks
* Hybrid working option, one day a week from home
* 20 days holiday plus three additional days over Christmas when the office is closed
* Additional day off on your birthday or a days salary in lieu
* 3 days paid company sickness policy
* Cost of an eye test covered by the company
* Monthly team meeting with a meal
* Bi-monthly team building outing
* Length of service scheme
* Celebration of work anniversaries and birthdays
Posted via: eyrecruit