This is a senior, hands-on role owning end-to-end paid customer acquisition, including strategy, budgets, and in-housing performance across Meta and Google. The role also leads acquisition-focused creative strategy to build a scalable, high-performing growth engine. Client Details Our client is a reputable brand within the Consumer Goods sector, known for their innovation and commitment to excellence. They are a scaling business offering the opportunity to make a significant impact within a collaborative and professional environment. Description Key Responsibilities: Own and execute paid acquisition strategy across Meta, Google, and other channels. Manage campaign setup, optimisation, testing, scaling, and budgets across UK and US. Define key metrics, focus on new customer acquisition, and bring paid media fully in-house. Lead end-to-end content strategy across the full funnel. Develop frameworks, testing plans, messaging, and formats. Manage freelancers, influencers, and support the junior Marketing Assistant. Ensure all creative is performance-driven and optimised based on results. Improve acquisition reporting and build insight-driven dashboards. Analyse funnels, attribution, and channel performance. Use data to guide creative, budget allocation, and testing strategy. Influence website optimisation, product launches, and promotions. Ensure acquisition strategy aligns with broader business goals.Profile About You: P...