THE OPPORTUNITY:
At Salesloft, our Senior Field Marketing Manager will be pivotal to our company's success. You will be a key member of our fast-growing and high-performing EMEA Marketing team, responsible for the strategic planning, execution and outcomes of our most impactful field programs.
On a day-to-day basis, you will be responsible for leading field marketing initiatives to drive pipeline and revenue. Specifically, you will:
Deliver Maximum Pipeline Impact with Field Marketing
* Create a comprehensive field marketing strategy to deliver pipeline and revenue, partnering with Sales teams to develop a deep understanding of their business and determine the appropriate mix of marketing campaigns, events, and activities.
* Collaborate with revenue organization stakeholders (Sales, Customer Success, Office of Pipeline) to prioritize and execute highly-targeted virtual and in-person events to accelerate pipeline through enablement, event recruitment and comprehensive follow-up processess.
* Partner with Revenue Marketing team members across Digital, Events and ABM on cross-channel strategies to effectively engage target accounts.
* Measure and report on the pipeline impact and ROI of all field programs, making data-driven recommendations for future investment based on outcomes.
Create Engaging and Innovative Field Marketing Programs
* Develop and deliver high-touch marketing programs to create/accelerate opportunities, build executive relationships, generate quality pipeline, move prospects through the sales cycle, and impact revenue growth.
* Drive the strategy and execution of our hosted and sponsored field event strategy, including content development, onsite experience and logistics, and cohesive pre-event, at-event, and post-event strategies.
* Identify co-marketing opportunities with industry communities and partners to create demand at scale.
* Leverage 6sense ABM automation platform to identify and monitor buyer intent keywords to orchestrate buyer intent-driven campaigns to segment audiences at scale.
* Collaborate with the content and campaign teams to develop campaign-specific assets and industry messaging (i.e. OB cadence nurturing, field engagement, content hubs, gifting, etc.).
WHAT WE'RE LOOKING FOR:
We are seeking a seasoned, results-oriented marketing leader with a proven track record of developing and managing integrated, highly-customized account-based programs to cover a 6 month contract. You are a strategic thinker with exceptional organizational skills and a passion for creating innovative programs that drive pipeline. You thrive in a fast-paced environment and excel at cross-functional collaboration.
If you're looking for an opportunity to lead significant initiatives and make a substantial impact on a growing company, then becoming a Senior Field Marketing Manager at Salesloft is the career path for you!
THE TEAM:
Our Salesloft Revenue Marketing team is comprised of seasoned professionals who are all aligned on one vision and mission:
* Vision: Fundamentally transform the way buyers and sellers drive repeatable outcomes
* Mission: Bring science to the art of sales
The Revenue Marketing team consists of data-driven marketers across Digital, ABM, Field Marketing, and Events that are motivated, ambitious, and passionate about supporting our pipeline and revenue goals.
THE SKILL SET:
* Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
* 4-5 years of experience executing field marketing programs to drive pipeline generation.
* Data-driven and results-oriented, with experience analyzing program performance and delivering relevant insights to senior leadership with a focus on business outcomes.
* Proficiency in CRM and marketing automation platforms (e.g., Salesforce, Marketo).
* Proficiency in event registration software (e.g. Swoogo, Splash).
* Experience with other sales or marketing technology applications is strongly preferred (e.g. 6sense, Terminus, Salesloft, ContentStack, and PathFactory).
* Strong negotiation skills with ability to manage contracting processes.
* Strong experience managing budgets to ensure the most effective use of investment and resources, building business cases, and completing ROI analysis.
* Experience with venue research, selection, and contracting.
* Exceptional written and verbal communication skills.
* Outstanding presentation skills with the ability to articulate complex strategies clearly.
* Proven ability to collaborate cross-functionally and influence stakeholders across all levels of an organization.
* Creative, self-motivated, and enjoys solving problems.
* Ability to work independently on a majority of tasks.
* Strong project management skills with the ability to manage multiple complex projects simultaneously and meet deadlines.
* Demonstrated ability to get buy-in from leadership, Sales, and Customer Success on new initiatives and strategies.
* A keen eye for detail and a commitment to delivering high-quality event experiences.
* Ability to travel up to 15-20% during peak event seasons.