Brand Director - Lifestyle Apparel Brand - RetailWholesale | Competitive Salary | Manchester/Hybrid, 3 Days a Week Onsite Zachary Daniels Recruitment is proud to be partnered with a fast-growing, culture-led lifestyle brand based in Manchester. With product at the heart and a relentless energy for what's next, they are ready to push boundaries in the apparel space. A new opening has emerged for a Brand Director to lead the charge in shaping and scaling the brand. This requires a proven Brand Director, with a sharp commercial instinct and a strong background in fashion or apparel. Someone who understands the rhythm of the seasons, the pressure of trading, and the power of building a brand people connect with. As Brand Director, you'll own the full brand and marketing strategy, from big-picture creative to performance-led campaigns. You'll lead the brand's voice across channels, manage a high-performing team, and work closely with key business functions to drive both awareness and revenue growth. Key Responsibilities Strategic Ownership: Develop and deliver a bold brand and marketing strategy that reflects the brand's identity and commercial ambitions. Omni-channel Focus: Oversee brand delivery across all customer touchpoints - from eCommerce and social to retail and wholesale. Team Leadership: Build and lead a talented marketing team, championing a culture of creativity, data-led thinking and accountability. Commercial Accountability: Ensure marketing activity drives acquisition, engagement, and conversion - supporting revenue targets and brand health. Creative Direction: Evolve and elevate brand storytelling through digital content, campaigns, packaging, and community engagement. Customer Insight: Keep your ear to the ground - use data, customer feedback, and market trends to guide decisions and refine messaging. Collaboration: Work cross-functionally with Buying, Merchandising, eCommerce, and Retail to ensure alignment on seasonal plans and product drops. What We're Looking For A Brand Director with a solid track record of building and scaling brands within clothing, fashion or lifestyle sectors. Strong understanding of omni-channel strategies and how to tailor messaging across platforms. Background in apparel is essential - you'll understand seasonality, product life cycles and go-to-market planning. Confident leading a brand from both a creative and commercial perspective. Results-driven, innovative and collaborative in style - equally comfortable in the boardroom and the brainstorm. An inspiring team leader with a hands-on attitude. If you're a proven Brand Director ready to lead from the front, shape a compelling brand story, and drive growth through exceptional marketing, we'd love to hear from you. BBBH32953