Job Description
BettingJobs are working with an innovative online casino and bingo brand, who are looking to hire an Ad-Ops Specialist to join their team in London.
Responsibilities:
* Lead Google Marketing Platform onboarding and in-house management.
* Setup and maintain ad serving platforms for accurate ad delivery.
* Coordinate with creative teams to meet ad specifications and quality standards.
* Implement tracking mechanisms for campaign effectiveness measurement.
* Optimize targeting, bidding, and creative testing to enhance campaign performance.
* Monitor campaign metrics and adjust in real-time to maximize ROI.
Requirements:
* 3+ year’s experience in digital advertising operations or ad tech.
* Proficient in CM360 and tagging/tracking (especially GTM).
* Familiarity with server-to-server conversion tracking and Facebook’s Conversions API.
* Ability to work independently and collaboratively across global markets.
* Strong analytical skills and experience with data interpretation.
* Knowledge of iGaming industry and Tableau/visualization tools.