Coo/general manager

🚀 General Manager / Commercial Lead (DTC) | $40M → $100M+ Growth Journey

🌍 Remote | Founder-led | Full-time Contract

Morgan Mace are working for a fast-scaling DTC consumer brand in the home & lifestyle space.

The business is already doing ~$40M in revenue, with a clear path to $100M+, driven by performance marketing and direct response.

This is not a typical “Head of Operations” role.

👉 It’s closer to a GM / COO-style position, sitting directly alongside the founder and operating across the entire commercial engine of the business.

💡 The Opportunity

You’ll step in as the central operator across the business, connecting:

• Marketing (performance spend, CAC, growth efficiency)
• Product (range, pricing, bundling)
• Operations (inventory, fulfilment, execution)
• Finance (P&L, cash flow, contribution margin)

The goal is simple:

👉 turn a fast-growing business into a scalable, highly efficient commercial engine

🎯 What They’re Looking For

This suits someone who:

• Has operated at $20M–$100M+ scale in DTC / ecommerce
• Is commercially minded (comfortable owning P&L, KPIs, growth levers)
• Understands direct response / performance marketing environments
• Has worked cross-functionally (marketing, product, ops, finance)
• Enjoys building structure in founder-led, fast-moving businesses

You don’t need to be deeply technical in supply chain/logistics — but you should have strong oversight and understanding.

🌍 Setup

• Fully remote, globally distributed team
• Founder-led, highly collaborative environment
• Strong overlap with UAE / European time zones preferred

💰 Package

• Full-time contract
• Competitive compensation (base + performance bonus)
• Equity part of the discussion

🔥 Why This Role Stands Out

• True ownership across the business, not a functional silo
• Work directly with the founder as a strategic partner
• Opportunity to help scale a business from $40M → $100M+
• High impact, high visibility role

🌍 Diversity, Equity & Inclusion

We are committed to building diverse and inclusive teams. We encourage applications from all backgrounds and do not discriminate based on race, gender, age, disability, sexual orientation, religion, or any other protected characteristic. We believe diverse perspectives drive better outcomes and welcome candidates who can bring different experiences and viewpoints to the role.