Out client is seeking an experienced Generator Hire Sales Manager to join their rapidly expanding business. This regional role offers the chance to drive growth in an already high-performing area by promoting and hiring out their own range of WB-branded diesel generators and associated equipment. As a key player in their national Hire Division, you’ll be responsible for identifying new opportunities, managing key accounts, and helping us shape the future of temporary power solutions across the UK. The Role * Manage and develop a regional portfolio of clients, delivering tailored generator hire solutions. * Proactively seek out and convert new business opportunities across ytheir territory. * Work closely with operations and engineering teams to ensure service delivery excellence. * Represent WBPS at client sites, trade events, and face-to-face meetings. * Build long-term relationships with clients, framework partners, and project stakeholders. * Accurately report on pipelines, forecasts, and market activity. * Maintain high levels of customer service and follow internal hire procedures and CRM systems. About You * Proven experience in generator hire or a related equipment hire sales role is essential. * Minimum of 3 years in a field sales, business development or regional account management position. * Strong technical understanding of diesel generators, temporary power or plant hire. * Commercially astute, target-driven, and confident negotiating at all levels. * Excellent communicator, both in-person and over digital channels. * Comfortable working autonomously across a large territory. * Full UK driving licence required. What’s In It For You * £45,000 – £55,000 basic salary depending on experience * OTE of £70,000 * Company car and fuel card * Bonus and commission structure * 28 days annual leave bank holidays * Private healthcare * Life assurance (Death in Service) * Long service recognition * Employee perks and discount platform * Excellent internal support and investment in ytheir success * Clear path for career progression in a thriving sector