Responsibilities
* Own GBGs global content strategy and editorial roadmap, defining content pillars, priorities and plans aligned to brand, product and go-to-market objectives.
* Lead and develop the Content team, providing clear direction, high editorial standards, coaching and support to ensure consistent, high-quality output.
* Create and edit high-impact content yourself, including flagship reports, thought leadership, campaign narratives, point-of-view pieces, blogs and executive messaging.
* Define and maintain content governance, including tone of voice, style guidelines, formats, accessibility, reuse and localisation standards.
* Run content operations end-to-end, owning briefing, editorial workflows, approvals, quality control and production timelines across internal and agency-produced content.
* Develop and manage the editorial calendar, balancing always-on content with priority campaigns, launches and key moments.
* Lead content strategy for hero campaigns and tier-1 brand initiatives, shaping narrative architecture and working in partnership with Field, Performance, Product Marketing and Creative teams on execution.
* Support content-led events, defining session narratives, speaker briefs, talk tracks and supporting assets for priority brand and tier-1 events.
* Partner with Performance Marketing and Field Marketing to ensure content is effectively activated and amplified, without owning channel execution.
* Establish and report on content KPIs, working with Marketing Operations to measure impact, track performance and continuously optimise the content programme.
* Manage external writers and agencies as needed, ensuring output meets GBGs strategic, editorial and quality standards.
Qualifications
* Proven experience in senior content marketing roles within B2B technology, SaaS or data-led organisations.
* A strong track record of developing and owning content strategy, while remaining comfortable and credible as a hands‑on writer and editor.
* Exceptional writing, editing and storytelling skills, with the ability to tailor content for different audiences, seniorities and markets.
* Experience leading and developing content teams, including managing freelancers and agencies.
* Deep understanding of content operations and governance, including editorial workflows, briefing, quality control and reuse/localisation.
* Strong grasp of SEO, content performance and measurement, with the ability to translate data into clear insights and decisions.
* Experience working cross-functionally with Product Marketing, Demand/Performance Marketing, Field Marketing, Creative and Sales.
* Commercial mindset, able to connect content decisions to business priorities, pipeline influence and brand impact.
* Highly organized, comfortable managing multiple priorities in a fast-paced, global environment.
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